Visual Merchandising Guidelines for Creating a Display.

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Presentation transcript:

Visual Merchandising Guidelines for Creating a Display

1. Work from a theme  Create a mood.  Make sure all pieces in the display work together with the theme.

2. Less is more!  Fill the space, but don’t crowd it.

3. Keep merchandise grouped.  Don’t spread it out too far.  Merchandise should be clean & pressed  First step in planning… decide on merchandise to be displayed.

4. Include Accessories

5. Signage  Keep it short.  Easy to read.  Fits theme.

6. Plan for something unexpected  A “spark” that makes people stop and look.  Vary the heights and depths.  Don’t line things up in straight rows.

7.Elements & Principles of Design  Color, shape, line and texture  Use variety & harmony  Balance, Proportion, Emphasis, Rhythm – - pull the eye through the display

8. Details  Hide pins, staples, tape, etc.  Check that everything is clean, including glass.  Double check spelling on signage

9. Display Format Shape Ideas  Step  Zigzag  Pyramid

Goal = Maximize Sales  Attract  Engage  Motivate

Look at Displays Everywhere!

Your display…  Merchandise appropriate to theme  Color Scheme executed  Use of props, creativity  Design principles, flow of design, variation of height & depth  Degree of professionalism, neatness, craftsmanship  Group members’ effort, deadline met, tear down/clean up  Total selling effect, signage included