Sports Marketing Lesson 3- Branding “Team Colors and Signatures”

Rebel Baseball League Franchises Blue Division North Carolina Blizzard Kentucky Blast Charlotte Badgers Tennessee Tornadoes White Division San Antonio Alamo Las Vegas Mustangs Portland Power OK City Bolt

Rebel Baseball League Franchises Blue Division Nevada Greenbacks San Antonio Storm OK City Charge Portland Pioneers White Division Carolina Flight Alabama Defenders Indianapolis Energy New Orleans Copperheads

Team Colors

The Psychology of Color Color psychology refers to investigating the effect of color on human behavior and feelings. Some say that color has subconscious effect on humans Some scientists don’t totally buy into it! Each color evokes a range of human emotions depending on the shade

Colors and Their Effects Red The most emotionally intense color Red stimulates a faster heartbeat and breathing. Red clothing gets noticed and makes the wearer appear heavier. Decorators say that red furniture should be perfect since it will attract attention. Blue Blue is one of the most popular colors. It causes the opposite reaction as red. Peaceful, tranquil blue causes the body to produce calming chemicals, so it is often used in bedrooms. Fashion consultants recommend wearing blue to job interviews because it symbolizes loyalty. People are more productive in blue rooms. Studies show weightlifters are able to handle heavier weights in blue gyms.

Colors and Their Effects Green Currently the most popular decorating color. Green symbolizes nature. It is the easiest color on the eye and can improve vision. It is a calming, refreshing color. People waiting to appear on TV sit in "green rooms" to relax. Hospitals often use green because it relaxes patients. Dark green is masculine, conservative, and implies wealth. Yellow Cheerful sunny yellow is an attention getter. While it is considered an optimistic color, people lose their tempers more often in yellow rooms, and babies will cry more. It is the most difficult color for the eye to take in, so it can be overpowering if overused. Yellow enhances concentration, hence its use for legal pads. It also speeds metabolism.

Orange Orange is a combination of yellow and red and is considered an energetic color. It calls to mind feelings of excitement, enthusiasm, and warmth. Orange is often used to draw attention, such as in traffic signs and advertising. Purple The color of royalty, purple connotes luxury, wealth, and sophistication. However, because it is rare in nature, purple can appear artificial. Colors and Their Effects

Brown Solid, reliable brown is the color of earth and is abundant in nature. Light brown implies genuineness while dark brown is similar to wood or leather. Brown can also be sad and wistful. Black Black is the color of authority and power. It is popular in fashion because it makes people appear thinner. Black outfits can also be overpowering, or make the wearer seem aloof or evil. Villains, such as Dracula, often wear black. Colors and Their Effects

Gold Gold is related to abundance and power, higher ideals, wisdom and understanding. It is mentally revitalizing, energizing and inspiring. Silver Suggests cold, scientific, but also power and prestige. Suggests earnestness, authority, and practicality. In business it suggests traditional and conservative. Colors and Their Effects

Ways to Choose Team Colors Use same color scheme as other teams in city New York Teams Islanders, Knicks, Mets Pittsburgh Teams Penguins, Steelers, Pirates Northern Florida Teams Orlando Magic, Tampa Bay Lightening Seattle Seahawks and Mariners Use colors of teams with successful merchandise sales Use color psychology combinations Blend of the above choices

The Benefits of Choosing Good Colors Increase your “out of market” sales People who don’t root for your team People who live outside your teams market area Looks good in public On television In and on advertisements In store windows and on displays On fans wearing merchandise in public

Miami Marlins and Tampa Rays Florida Marlins Named Florida Marlins Colors Black, Teal, Silver Tampa Bay Devil Rays Named Tampa Bay Devil Rays Colors Blue, Green, Yellow

Miami Marlins and Tampa Rays Miami Marlins 2012 Now Named Miami Marlins Colors Black, Yellow, Blue, Orange Tampa Bay Rays 2008 Now Named Tampa Bay Rays Colors Dark Blue, Light Blue

Commonly Used MLB Colors GreenBlackRedLight BlueDark BlueOrange Oakland A’s (yellow) Pirates (yellow) RedsLA DodgersYankees Baltimore (black) Seattle (silver) White Sox (white/silver) Cardinals Cubs (little red) Padres (goldish) Houston (red) Detroit (orange) D’Backs (sandstone) Kansas City Brewers (gold) Giants (black) Rockies (purple) Phillies (little blue) Texas (little red) Braves (little red) Marlins (orange, blue) Washington (blue) Toronto (little silver) Minnesota (little red) Angels (little gold) Red Sox (little red) Rays (light blue) Indians (red)

Team Signatures

Company Signatures

Professional Team Signatures

The Importance of Team Fonts Must be able to be read clearly Must look good on merchandise Will automatically be associated with your team (ex: Subway, Dunkin, Coca Cola)

Font Possibilities Serif vs. San Serif ( tails vs. no tails) Times New Roman (Serif) Arial (San Serif) Script vs. Regular Print CAPS vs. Lowercase

MLB Examples