Rituals Estate Premium Roast Coffee

The Journey

Estates

Growing

Selective Picking

Washing

Processing

Careful Selection

The Dry Process Drying

Only the best!

Shipping

Blending Roasting

Rituals Estate Premium Roast Coffee

The US Coffee Market is the largest in the world. Source: Sara Lee Estimates Total U.S. Coffee 134 Billion Cups In-Home Coffee 57 Billion Cups 43% Out-Of-Home Coffee 77 Billion Cups 57% U.S. Coffee Market Size Estimate: $4-5 Billion

US Coffee Market Trends Source: NPD Foodworld CREST Rolling Annual Periods Traditional Coffee Servings have been Declining Gourmet/Specialty Coffee Servings are on the Rise

US Coffee Market Trends Source: NPD Foodworld CREST Rolling Annual Periods Traditional Coffee Servings have been Declining Nearly 70% of Total Restaurant Servings are still Traditional Coffee ! !

US Coffee Market Trends Source: NPD Foodworld CREST Rolling Annual Periods Gourmet/Specialty Coffee Servings are on the Rise Consumers DO recognize, understand and appreciate quality coffee. ! !

The Demand for QUALITY! Today’s Coffee Drinker The increase in gourmet coffee consumption appears to be driven by consumers responding to a wide variety of coffee choices now available As a result, consumers are searching outside of their kitchen for a cup of Joe – with as much as a 24% out- of-home consumption increase among year olds Coffee Continues to be the largest single contributor to foodservice dollars Source: NCA 2004 Coffee Survey Operators introducing better quality coffee are experiencing dramatic growth!

Source: NPD Foodworld CREST Rolling Annual Periods ! ! Opportunity! Traditional Coffee Gourmet/Specialty Coffee

It’s About Better Coffee Source: NPD Foodworld CREST Rolling Annual Periods Upgrading the quality of even Traditional coffee can drive operational value. Consumers don’t always expect Gourmet, but they do expect and respond to Quality Consumer benefit drives value to the operator through higher cup price, enhanced reputation for coffee, positive meal experience and repeat business.

Time To Upgrade Leading food service operators are getting into the premium-coffee business Burger King has launched its BK Joe – brewed from 100% premium Arabica beans McDonalds launched its new Fair-Trade gourmet coffee program Mrs. Fields currently testing a single-serve gourmet coffee program in stores Boston Market introducing fresh-brewed coffee by the cup

Premium Roast Coffees History: –Extensive product development –Market research Competitive Cupping –300 people participated –Blind Cupping in 3 locations Los Angeles Baltimore Columbia –The competition: Starbuck’s Tully’s, Peete’s DE Roast & Ground –Results: Rituals Estate™ ties Starbuck’s for 1 st place. Started Product and packaging development 5/1/06

Rituals Estate Coffees Pack sizes: –Each product is available in: 42/3.25 oz fractional pack 12 /1lb whole bean 12/9.75oz shuttle pack Packaging: –Thicker fractional pack film Improved freshness Retail look –1lb Bag Foodservice use Can be retailed

Single Origin Coffees Costa Rican Aroma: Smooth and spicy Body: Full Taste: Smooth coffee with medium-low acidity and elegant flavor. Acidity: Medium-low Roast: Dark Costa Rican is prized for its high notes and subtly spicy aftertaste. Commonly referred to as the "perfect" cup, this classic 100% Arabica coffee is perfectly balanced, clean and mild. Colombian Supremo Gold Aroma: Smooth, defining and pleasurable Body: Full Taste: Bright and crisp with flowery undertones. Acidity: Medium-high Roast: Dark Created from the finest 100 % Arabica hand picked Columbian beans our Columbian Supremo Gold offers a smooth rich taste, inviting aroma, and exquisite body creating a coffee experience second to none.

Sumatra Mandehling Aroma: Deep and earthy Body: Full Taste: Rich and exotic; luxuriously round and smooth Acidity: Low Roast: Dark From the Jungles of Sumatra, the second largest of the Indonesian Islands, comes this exotic and delightful coffee. This 100% Arabica coffee is rich with round smooth character creating a coffee of outstanding distinction. Guatemalan Antigua Aroma: Distinct and Smokey Body: Medium Taste: Smooth and pleasant Acidity: Medium Roast: Dark Farmers in the growing region of Antigua pioneered the process of washing their crops after harvest giving this coffee a unique, superior flavor. This is a 100% Arabica coffee with medium body and a complex, vibrant aroma that can be enjoyed any time of the day. Its unique smokey flavor is accented with a twist of spice. Single Origin Coffees

French Roast & French Roast Decaf Aroma: Bittersweet Body: Full Taste: Rich and dark with a compliment of naturally sweet. Acidity: Low Roast Dark The bittersweet indulgence of this 100% Arabica coffee is the result of bringing together high grown Latin American coffee with the exotic rich, bold character of the Indonesian Islands. This blend is roasted to the point of perfection creating a coffee experience that is not only a traditional evening favorite but is also enjoyed at breakfast. Estate Blend Aroma: Distinct Body: Medium Taste: Pleasantly smooth, easy to drink Acidity: Medium-High Roast: Medium This 100% Arabica coffee is lightly roasted to deliver a smooth pleasant easy to drink cup. Its wonderful aroma and delightful aftertaste make this coffee thoroughly enjoyable any time of the day. Blends

Special Blends Lava Roast Kona Blend Aroma: Sweet and rich Body: Full Taste: Balanced and deep flavor Acidity: Low Roast: Medium Hawaiian Kona coffee is world renowned for its smooth flavor and pleasant finish. Our Lava Roasted Kona blend is the perfect balance of Hawaiian Kona, grown in the world’s most ideal growing conditions, and finest Arabica coffees. This distinctive 100% Arabica blend delivers a sweet floral aroma and smooth, satisfying taste. Lava Roasted Kona Blend is the perfect choice any time of the day. Java Thunder Aroma: Rich and exotic Body: Full Taste: Earthy taste with fruity undertones. Acidity: Low Roast: Dark A combination of exotic 100% Arabica coffees from Africa and Indonesia give this coffee distinct characteristics that create a flavor of spiced fruit accompanied by earthy undertones. This bright authoritative coffee is full bodied and uniquely distinctive.

Café Blends Café Milano Aroma: Sweet and fruity Body: Full Taste: Slightly dark with full flavor. Acidity: Medium-low Roast: Medium Café Milano is popular blend of fragrant, fruity Ethiopian Yirgacheffe coffee beans along with a delicate combination of high grown Latin American 100% Arabica beans. This blend is pleasingly full and satisfying yet not overpowering. Café Venezia Aroma: Abundant and Full Body: Medium Taste: Smooth and satisfying Acidity: Medium Roast: Dark This elegant blend of the finest 100% Latin American Arabica coffees captures the flavors savored throughout Europe. Smooth but lively, Café Venezia offers a fabulous well balanced cup of coffee.

Fair Trade Blends Fair Trade French Roast Aroma: Rich and Deep Body: Full Taste: Smooth and bitter sweet Acidity: Low Roast: Dark Fair Trade French Roast is comprised of 100% Arabica beans from Latin American. These coffees have been selected for their undeniable quality and are accompanied by the Fair Trade Certification. Fair Trade French Roast Decaf Aroma: Abundant and Full Body: Medium-Full Taste: Smooth and satisfying Acidity: Medium-Low Roast: Dark Fair Trade French Roast Decaf is an excellent decaffeinated alternative to the regular French roast. It is also comprised of 100% Arabica beans from Latin American. These coffees been selected for their undeniable quality are carefully handled through the decaffeination process so they continue to maintain their Fair Trade Certification.

Bunn Equipment Thermal Brewing Equipment –Infusion Technology –No direct heat –Protects flavor and Quality For Qualified Customers 200 cups per hour 100 cups per hour 400 cups per hour

Curtis Equipment Thermal Brewing Equipment –G3 Technology –No direct heat –Protects flavor and Quality For Qualified Customers 400 cups per hour100 cups per hour200 cups per hour

Target Customers New Customers –Café’s: Great coffee Merchandising materials Equipment & service No franchise fee –Restaurants: Identify customers that care about the quality of the coffee they serve Show incremental income generated from selling a better cup of coffee. Coffee to go!! –By the cup –By the bag: 1lb whole bean –Hotel / Lodging: Eat in the coffee is great! –Healthcare Existing Rituals® Customers: –Enhance the current program with: Single origin coffees Café Blends Special Blends –Coffee Features: Coffee of the week Merchandise via menu cards, table tents Coffee to Go! By the cup or bag!

Operator Premiums Airpot Merchandiser Rituals Estate Header Blend Identifiers Airpot Wraps Menu cards Table tents Posters Menu boards Kiosk display: special order only

Sales Opportunity!! The gourmet coffee market is growing 70% of our core customers are still serving Traditional coffee 24% Increase in out of home coffee consumption 18 to 30 age group Customers expect quality coffee Operators introducing better quality coffee have experienced dramatic growth Rituals Estate™ is your brand and your key to success in the gourmet coffee arena!!