The Creative Process of retailing… Consumer + Product + Environment =RETAIL.

Slides:

Advertisements

Similar presentations

PROMOTION Any form of communication a business or company uses to inform, persuade, or remind people about products and to improve its image Ask students.

Advertisements

Retail Promotion __________________ – any form of communication used by retailers inform the public Promotional ___________ – the way the retailer combines.

Promotional Concepts and Strategies

Fashion Display Merchandising. Visual merchandising is a form of advertising used to communicate with potential customers Visual merchandising is a form.

What is Promotion?.

VIRTUAL BUSINESS RETAILING

Retail Advertising - Retail Promotion. Retail advertising - which addresses those potential customers who are not within the store Retail advertising.

Hot Topic’s and Wal-Mart’s Retail Mix

GLOBAL RETAIL Global Retail Departments Own & Operated vs. Franchise Stores Distribution Commercial Planning Visual Merchandising The Brand Ambassador.

Visual Merchandising: Silent Selling Strategies An Educational Program for Small Business Owners Glenn Muske, Hong Yu, Mike Woods, and Huan Wang.

Promotion.  Promotion is used to let the consumer know about the product, to persuade the customer to buy the product, or to remind the customer about.

FASHION PROMOTION. Promotion: communicating with customers about products and services to create demand.

The Five Economic Utilities

UNIT F FASHION PROMOTION

© 2004 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

Sales Promotion Marketing Co-Op.

Standard 2.  Understand the role of Promotion  Define Promotion: ◦ Any form of communication a business or organizations uses to inform, persuade or.

THE PROMOTIONAL MIX #66- Roles of Promotional Mix on SER.

Retail Promotion Mix Sales Promotion Advertising Personal Publicity

Riverside County Office of Education Career Technical Education.

Product Planning Ch. 30 ME. Product Planning, Mix and Development Section 30.1.

Advanced Marketing The Promotional Mix. Promotion Defined Any form of communication used to inform & persuade consumers to buy products or services.

Look at test scores on Quia/SPAN Open 4.5 Outline Today’s objectives: – Review the marketing mix – Discuss elements of promotional mix.

2003 Copyright IU Kelley School of Business Marketing.

©2007 Prentice Hall 11-1 Distribution and Customer Communication Chapter 11.

UNIT 4 – MARKETING Unit 4.04 Plan Promotion. Any form of communication used to inform, persuade, or remind  It’s everywhere!  Influences knowledge,

PromotionPromotion Promotion in Sports Marketing the Game.

Product Planning, Mix, and Development

Promoting and Distributing Chapter 8. Advertising Product advertising Product advertising Institutional advertising Institutional advertising.

Revision of Elasticity Promotion Promotion is divided in two categories 1. Above the line advertising 2. Below the line advertising.

Marketing a Small Business. Show me the Money Prepare a description of the promotional activities Develop themes where appropriate Select appropriate.

Marketing mix: Modelling and stakeholders Sports marketing mix – can be defined such:-Sports marketers are also involved in product and service strategies,

PERSONAL SELLING WHAT IS PERSONAL SELLING Personal selling Is where a person sells a product or service to a client We sell benefits not features! Face.

©2013 Cengage Learning. All Rights Reserved. Business Management, 13e Pricing and Promotion The Business Buying Decision Pricing and.

© 2011 South-Western | Cengage Learning Global Marketing and Consumer Behavior Marketing Around the World The Marketing Mix and the Marketing.

© SOUTH-WESTERN THOMSONINTERNATIONAL BUSINESS LESSON16-1 GOALS  Describe the nature of markets.  Identify trends that influence global marketing opportunities.

Peak Sports Meeting Your Outdoor Needs Since 1972 Leah Clark Kelly McCrary Jason Mariner.

UNIT 3 – MARKETING Unit 3.04 Plan Promotion. Any form of communication used to inform, persuade, or remind  It’s everywhere!  Influences knowledge,

Merchandising as a tool of sales promotion.  Merchandising  Merchandising - range of activities in a point of sale that increases the final sales. 

SALES PROMOTION Marketing Co-Op. Sales Promotion  All marketing activities – other than person selling, advertising, and public relations – that are.

CHAPTER 17. Promotion informpersuade remind any form of communication a business or organization uses to inform, persuade, or remind people about its.

Functions of Marketing

Today I will: be introduced to process of promotion and types of promotion So I can: Understand the procedure to determine Promotional Mix I will know.

SELL YOUR SKILLS Marketing, Sells & Service. What kinds of work are in the “Marketing, Sells & Service” cluster? o Sales Manager o Market Research Analyst.

 Personal selling is one of the basic elements of integrated communications and the promotional mix.  It refers to the direct communication between.

Why do we need Marketing?. All Types of Businesses Use Marketing  Direct Marketing Activities: –Advertising agencies –Market research firms –Trucking.

Why Do We Need Marketing?

Chapter 13 Marketing in Today’s World pp

“Promotion” Roles of Promotion Communication Process Promotional Mix Promotional Planning Unit 6.

Marketing. Which career? Marketing: Delivering a Standard of Living!

Unit 6.00 Understand the promotion of a fashion image.

Chapter 19 - What is Promotion? What is Promotion?

P ROMOTIONAL M IX. What is Promotion? Promotion- any form of communication a business uses to inform, persuade, or remind people about its products Promotional.

STUDENTS WILL UNDERSTAND AND DEMONSTRATE KNOWLEDGE OF PROMOTION Standard 2.

$1 Million $500,000 $250,000 $125,000 $64,000 $32,000 $16,000 $8,000 $4,000 $2,000 $1,000 $500 $300 $200 $100 Welcome.

Business Management Business Plan. The 4 P’s of Marketing  Product – What your business has to offer?  Price – How much a customer pays to enjoy your.

Target Market The potential customer group to which all retail activities are directed in an effort to attract them!

1 UNIT F FASHION PROMOTION 6.01 Identify the components of the promotional mix.

Marketing is the process of planning and executing the pricing, promotion and distribution of ideas, goods, and services to create exchanges between buyers.

Marketing is All Around Us! How does society benefit from marketing?

Presented by : Prabhul Anil Nandeesh Vasanth Kumar Gnanaprakash Vinay kumar Importance of atmospherics in a retail store in influencing the consumer’s.

Operating a Retail Store Understand how to prepare for the opening day.

Marketing Concept & Mix

Retailing Aim: How do retailers set themselves apart, even though they do not produce products? Do Now: Describe your favorite department store. Why.

What is Promotion?.

Buying Fashion Fashion Marketing.

Operating a Retail Store

Explain the role of promotion as a marketing function

Buying Fashion Fashion Marketing.

Chapter 17 Promotional Concepts and Strategies

Presentation transcript:

The Creative Process of retailing… Consumer + Product + Environment =RETAIL

The creative process of retailing “How the customer interacts with advertising, displays, store environment, merchandise presentation and mix, service style, communications- even the way you process the sale”

The art of merchandising……. Is commercial creativity! The art of merchandising……. Is commercial creativity!

Merchandising is about creating an environment …..and this environment we create will affect: The enjoyment of the experience The time spent browsing,exploring and getting ideas

What do Retailers Sell? Retailers sell; Emotion Imagination And Fun!

LOOK AT ME…..

Australian Stores Half of the customers in our stores rely on merchandising to sell to them!

Store Atmosphere Perception Environment Education Enjoyment Ideas