Cha-ching! Fatten Your Wallet with Your Database Learn how easy it can be to feed and nurture a database that pays you back with leads and money in your wallet.

“Your database is your business.” 2 Cha-ching! Fatten Your Wallet with Your Database

Obey the Laws of the Database! 3 Cha-ching! Fatten Your Wallet with Your Database The Four Laws 1. Build a database. 2. Feed it every day. 3. Communicate with it in a systematic way. 4. Service all the leads that come your way.

1. Build Your Database  3 x 5 Index Cards  Electronic Spreadsheet  Personal Information Manager  Database Management System  Contact Management System 4 Cha-ching! Fatten Your Wallet with Your Database The best type of database to use is the one you actually will use!

1. Build Your Database 5 Cha-ching! Fatten Your Wallet with Your Database Consolidate your contacts in one place

1. Build Your Database 6 Cha-ching! Fatten Your Wallet with Your Database Use the eEdge Custom Import Template

2. Feed Your Database 7 Cha-ching! Fatten Your Wallet with Your Database NewRepeatReferrals Haven’t Mets Mets 20% of your database can lead to 80% of your business!

2. Feed Your Database 8 Cha-ching! Fatten Your Wallet with Your Database Your Sphere of Influence

Online Leads 9 Cha-ching! Fatten Your Wallet with Your Database

10 Cha-ching! Fatten Your Wallet with Your Database Get off your lazy #$% and go knock on a door!

Other Places to Feed it  Grocery Store  Gas Station  School Events  Other 11 Cha-ching! Fatten Your Wallet with Your Database

Business Cards 12 Cha-ching! Fatten Your Wallet with Your Database

Networking Events 13 Cha-ching! Fatten Your Wallet with Your Database

14 Cha-ching! Fatten Your Wallet with Your Database 7

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Keep It Clean and Relevant Verify that information is current. Complete missing information. Combine duplicates. 16 Cha-ching! Fatten Your Wallet with Your Database

3. Communicate with Your Database 1.Identify who to call, write, etc. 2.Call or write notes. 3.Ask for business or a referral. 4.Strengthen the relationship. 17 Cha-ching! Fatten Your Wallet with Your Database Remember, the key is to ASK for business every time! Part of your 3 hours of daily lead generation

3. Communicate with Your Database 1.Get an APPOINTMENT 2.Get a REFERRAL 3.Build RAPPORT 18 Cha-ching! Fatten Your Wallet with Your Database Goal of your communication

3. Communicate with Your Database 1.8 x 8 (New Mets) 2.33 Touch (Mets) 3.12 Direct (Haven’t Mets) 19 Cha-ching! Fatten Your Wallet with Your Database Your goal is to out-touch all other agents! Put contacts on systematic marketing plans

4. Service Leads Leads are funneled into a single point of entry. Assign leads to the appropriate marketing plan or team member. Source leads to calculate return on investment. Track leads to ensure that customers are properly serviced and converted into clients. 20 Cha-ching! Fatten Your Wallet with Your Database

Leverage eEdge 21 Cha-ching! Fatten Your Wallet with Your Database Contact Management System Marketing plans Marketing materials Dashboard Contact information Contact history Reminders integration Lead sourcing Lead tracking Transaction management

Database Do’s and Don’ts Do – Immediately put new contacts on touch programs. – Hold your database accountable; track the source of your leads. – Make phones calls and ask for business. Don’t – Send spam. – Delete anyone from your database until it’s large enough to warrant it. 22 Cha-ching! Fatten Your Wallet with Your Database

Cha-Ching! Fatten Your Wallets! 23 Cha-ching! Fatten Your Wallet with Your Database 1. Build a database. 2. Feed it every day. 3. Communicate with it in a systematic way. 4. Service all the leads that come your way.

Questions? 24 Cha-ching! Fatten Your Wallet with Your Database

Action Plan List at least ONE action you will take as a result of what you’ve learned. 1. _________________________________________ 2. _________________________________________ 3. ___________________________________________________________

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