Ernestas Tocionis, Ekaterina Bernadskaya, Mikko Onali, Vlastimil Murgaš THE BUSINESS PLAN MUSHROOM LAND, LTD. MUSHROOM LAND, LTD.

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Presentation transcript:

Ernestas Tocionis, Ekaterina Bernadskaya, Mikko Onali, Vlastimil Murgaš THE BUSINESS PLAN MUSHROOM LAND, LTD. MUSHROOM LAND, LTD

Pleurotus is a genus of gilled mushrooms which includes one of the most widely eaten mushrooms, P. ostreatus. Species of Pleurotus may be called oyster, abalone, or tree mushrooms, and are some of the most commonly cultivated edible mushrooms in the world. GENERAL INFORMATION

 contributes to the excretion of radioactive elements from the human body;  contributes to the prevention and treatment of gastric ulcers;  prevents the development of atherosclerosis;  normalizes blood pressure and cholesterol;  exerts an antitumor effect;  reduces the risk of developing cancer;  enhances immune activity;  slowing the aging process; ADVANTAGES

PRODUCTS

 mycelium,  compost(wheat straw),  substrate (mycelium and compost),  put in plastic bags measuring 40 x 90 cm and make slits,  during incubation, the optimum temperature is in the range ° C, during the fruiting ° C,  the average may be obtained from 10 to 30 kg fungi per square meter,  moisture is 90-95%,  growth period is 4-6 weeks. TECHNOLOGICAL PROCESS

Education trip SERVICES Farm excursion Selling shop at the farm Online store:

WHO IS OUR CUSTOMER? Supermarkets Restaurants Canteens All people

 2 private enterprises: Jánoš Ján & Šampiňón COMPETITION Company/ service Lower cost, 1 kg Additional service Ecological product Adv.Brand name Modern technology Mushroom Land Jánoš Ján Šampiňón

SWOT-ANALYSIS development of on-farm activities multi-species production promote quality of production Strengths: good customer service unique products eco-friendly technology professional workers Opportunities: Threats: decrease in customer demand sudden increase in costs  Weaknesses: unknown company differences in national legislation production cost of highly processed new products

PEST analysis Political: legislation and regulation taxation system Technological: new inventions and development social media Economic: inflation globalization currency Social: demographic change customer preferences

PROMOTION

62,585 euro -initial investment for renting building, buying mycelium, equipment, salaries etc.) -will need loan Profit: in 3-4 years HOW MUCH MONEY DO WE NEED TO GET STARTED AND HOW LONG DO WE HAVE UNTIL WE START MAKING A PROFIT?

10 employees (1 CEO, 1 sales manager, 1 technology manager, 1 accountant, 1 driver, 5 pickers) ) HOW MANY EMPLOYEES WILL WE NEED?

 1 kg of fresh mushrooms = 3.50 euro,  1 kg of frozen mushroom = 4.10 euro,  1 box of sliced dry mushroom caps (24 pieces) = O.85 euro per piece,  200 g of mushroom salad = 5.00 euro. PRICE OF PRODUCTS

Thank you for your attention! MUSHROOM LAND, LTD