Marketing CTE Calvert County Public School CTE Counselors’ Conference November 1, 2012

Library Project We received a grant award for $5000 for the purpose of forging a partnership between the public library and Calvert County Public Schools. The partnership allowed us to market our CTE programs to students and parents in our community.

The kickoff event was held in January at our local public library. Dr. Grasmick attended and spoke. Dr. Smith, our superintendent, spoke. Several county commissioners and members of our Board of Education attended. Several alumni students spoke. Finally, I spoke (low light of whole event). Library Project

Three evening events at the library: Construction and Development and Transportation Technology Arts, Media, and Communication; MET; and IT Business Management and Finance; Consumer Services, Hospitality, and Tourism; Health and Biosciences; and Human Resource Services Library Project

What we used the money for… Posters advertising our programs, Bookmarks serving as “save the dates”, Stipends for teachers to attend the evening events, Refreshments for the kickoff event.

Recruiting Tenth Graders Tenth grade presentations in either English or US History Slide show and videos Field Trips to CTA

Field Trip Sign Up Recruiting Tenth Graders

Each high school comes for ½ day. Knock the whole thing out in two days. Sample name tag that the tenth graders wear. Recruiting Tenth Graders

Videos Contracted with Career Puppy, a local business, to create an overview video for our school. Have since created a second video which featured three programs – CAD, Oracle, and Cisco. Will be making a third video this year marketing our PLTW programs.

Counselors Communicating with high school and middle school counselors about our programs is very important. Each year, we bring the counselors from our six middle schools and four high schools to the CTA for ½ day tour and conversation.