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2 Keep saving water Water and Sanitation “ Our Water, Our Pride – Amanzi Ethu, Ibhongo Lethu – Ons Water, Ons Trots ” Having water is a right and saving water is everyone’s responsibility.

Introduction Cape Town, home to a growing population of 3.7 million people a preferred tourist destination a place with diverse cultures and communities an abundance of local talent creativity and livelihood but also a water scarce area where changing weather patterns and economic development is increasing the demand upon available water resources to provide for daily needs.

4 Water Crisis looming (International & National)

Affected areas George Knysna Plettenberg Bay Port Elizabeth Mossel Bay Beaufort West ***** Hermanus Far South - City of Cape Town ***** Beaufort West - Dam ran dry Boreholes were drying up Water needed to be transported there in 5lt containers and tankers 5

6 Beaufort-West Dam

7 Recent newspaper clips

8 More newspaper clips

9 Far South Peninsula

Demand Projections – Cape Town

Sectoral Water Use

Road since 2004 Save our water – Save our City campaign Implemented water restrictions Achieved saving targets - thank citizens for their support 2006 implemented Water By-Laws (incorporating 10% permanent savings) Acknowledge role of Water Inspectorate Acknowledge DWA for funding WDM initiatives 12

13 WDM Interventions City first municipality in S A to implement a Water Conservation and Water Demand Management Strategy in 2007 Achieved significant savings with projects, programmes and interventions of technical and community based nature over past 3 years Will be necessary to accelerate the projects and programmes contained within the WC and WDM Strategy to achieve targets

14 Interventions to date Successful pressure management in 13 areas including pressure reduction devices for 49 schools (areas include Khayelitsha, Mitchells Plain, Atlantis, Belhar, Brentwood Park, Delft, Langa, Pinelands, Plumstead, Fisantekraal, Browns Farm, Westbank, Mfuleni, Gugulethu, Langa) 1693 consumer meters audited 1775 meters fitted with automated meter reading devices consumer meters replaced consumer meters re-located & fixed water connection leaks fixed Of the 22 wastewater treatment plants, 9 have the ability to extract the effluent before it enters the environment, 118 users are currently registered which offsets 120Ml op potable water per day

15 Interventions continued... More than households visited with Integrated Leaks Repair Project 341 Caretakers trained to date 41 Schools visited and leaks repaired 160 Hlonipha Amanzi workshops with participants Ongoing awareness campaigns including water by-laws, blockages, water leaks repairs, water conservation, Top 100 Industry workshops and staff interventions and other water issues

Cape Town a water scarce area, changing weather patterns = lower winter rains, longer dryer summers Current water storage in CT is 10% below last year and > 20% below the previous year Dam levels in Far South reaching critical low levels Recent customer survey indicated lack of understanding on water saving Growth in Water Demand at 1.7% but still higher than anticipated 1% Why do we need a Water Saving Campaign?

Recent customer survey

Recent customer survey - recommendations

To intensify awareness and encourage water savings To create understanding of consequences of ignoring water savings To create acceptance of water saving translating into action To reach and influence target audience over a 3 year period AUDIENCETARGET.docAUDIENCETARGET.doc To improve upon current awareness levels To develop new partnerships and utilise existing ones Main objectives and aims

How will this be done? Presentations to all staff Workshops with partnering departments Staff Competition Media (internal) – e-nform, WaterComms, “on hold” messages on Call Centre line, bill inserts, website Media (external) – radio ads and interviews, community newspapers, media releases, Billboards, Bus/taxi wraps, new media (Facebook, Twitter, etc) Roaming Exhibition Launch event Extended programme – ongoing acitivities Partnerships

Campaign Measurables Combination of:- Pre- and Post-campaign Water balances Customer Surveys 2012, 2013, 2014 Total listeners – radio ads Total readership – newspaper ads/articles Total distributed material

Campaign slogan Previous slogan - Saving water is a way of life New slogan – Keep saving water 22

Campaign overall message 23 Having water is a right and saving water is everyone’s responsibility.

Proposed water saving campaign Approved strategy Approved budget Action plan: - Internal launch to all staff - External launch event - Extended programme - Parnerships (int & ext) 24

In order for the campaign to be successful, the support and co- operation from everyone is essential (Here is how you can play a vital role!) 25

you can pledge your support by; Signing the water saving pledge Encouraging all staff to support the campaign by also signing the pledge Reporting water wastage, water losses and blockages, illegal water use and illegal water connections – contractors, developers Reporting vandalism to council infrastructure – taps, meters, water installations Repairing water leaks at home Retrofitting with water saving devices where possible Keep saving water

27 Pledge

Complaints, enquiries, suggestions Report broken water pipes, sewerage blockages and water leaks City of Cape Town 24-hr call centre or SMS: (max. 160 characters Give name, erf/account no., address & short description of problem

29 Thank you Keep saving water Having water is a right and saving water is everyone’s responsibility

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