Fueling Fundraisers for our Four-Legged Friends Holly Johnson MBC Final Project December 2006.

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Presentation transcript:

Fueling Fundraisers for our Four-Legged Friends Holly Johnson MBC Final Project December 2006

What is the Humane Society for Companion Animals? HSCA Services:  Operates as the Ramsey and Washington County Pound  Takes in surrendered animals  Investigates abuse/neglect situations  Offers education programs  Spays/Neuters animals  Provides foster care for sick, pregnant, abused animals

How can I help? Strongest research need: What is or is not working for HSCA fund-raising advertising? How should HSCA spend its limited advertising dollars?

How do we find out? Research Question: What are the most successful types of communication for attracting participants to fundraising events?

What advertising does HSCA use? Efforts have included:  Radio ads: Cities 97, KDWB, KS95  TV ads/stories: KSTP  Print ads: City Pages, Lavender, local newspapers  HSCA monthly newsletter  HSCA web site  HSCA direct mail flyers and brochures  Displays at local businesses

How do we find out? Survey participants at events  How are people getting information about events?  How is HSCA attracting new participants?

What was the response? Fur Bowl Survey 208 surveys/412 participants 50.5% response rate Bark in the Park Survey 113 surveys/1239 participants 9.1% response rate

How did people hear about the Fur Bowl?

How did they hear about the Bark in the Park?

Which communication is effective?

Where did people get pledge forms? Pledge Form LocationPercentage of Respondents HSCA Brochure53.3% HSCA Website12.3% Shelter Visit11.5% HSCA Newsletter9.8% Local Business9.8% Newspaper3.3%

How did HSCA attract new supporters? Fur Bowl  41.8% of participants were new to the event  32.2% were new to HSCA fund-raising  Word of mouth most popular for new attendees Bark in the Park  27.4% of participants were new to the event  24.8% were new to HSCA fund-raising  HSCA flyer most popular for new attendees

What did we learn? What are the most successful types of communication for attracting participants to fundraising events? 1.HSCA direct mailings 2.Word of mouth

What can be recommended? HSCA direct mailings  Continue aggressive marketing to supporters  Invite attendees to other events

What can be recommended? Word of mouth  Encourage participants to bring or tell a friend  Provide tools for supporters to invite others

Fueling Fundraisers for our Four-Legged Friends Holly Johnson MBC Final Project December 2006