SVEEP Strategy & Implementation 3 – Hamirpur PC 37 – Sujanpur AC Bye-Election

The outline Task at Hand The Strategy Recognition and Participation Penetrating the masses Facilitation – Model Polling Stations & EDC/PB Management Outcomes

Hamirpur is the nerve centre of the Parliamentary constituency comprising … Area spread over 5 districts (4963 Sq. KM) DEO is also RO Simultaneous Bye-Election for 37 – Sujanpur AC 1680 Polling stations (PC), 517 Polling stations (District) Turnout in 2009 PC : 58.88% District Turnout in 2009 : 60.97% Commitment to ECI in VC on 24 th April : 70% Population is predominantly rural ( 85-90%) Polling on 7 th May – Period of two months from declaration

Strategy based on information, motivation and facilitation... YouthWomenEmployees 1.Cracker (Pataka) approach to the Bomb approach 2.Maximise output from each activity i.e. Nukkad Nataks 3.Participation + Recognition 4.Using ECI material already available Shortage of time and funds Target Groups RecognitionParticipation Information + Motivation Population spread Long campaign period

Cracker Strategy aimed at penetrating the target groups …. 31 st March 26 th April 6 th - 10 th April Conducted throughout April

Continuity of the campaign through diversity of activities Rangoli & Mehndi – 5 th – 20 th April Pledge letters – Entire April Signature campaign – 1 st – 7 th April ECI Videos and material – 25 th April – 2 nd May Rallies – 1 st - 9 th April, 22 nd – 29 th April Local Cable Network – Entire April Brochures & Pamphlets – 1 st – 9 th April, 28 th April – 4 th May Radio interviews – 1 st April, 15 th April, 25 th April, 4 th May Bulk SMSs - 4 th, 5 th & 6 th May Ringtone – 1 st to 7 th May

Using media as a Force multiplier…

Encouraging participation through recognition ….

Using ECI material…. President Kalam’s message ECI Videos Picture book ”Garv se Bane matdata” among students Video of Shyam Saran Negi – First voter of Independent India on local cable

Penetrating the masses….

Penetrating the masses through mobiles...

Facilitation on poll day ….

Facilitation in EDCs and PB Mgmt

Facilitation in EDCs and PBs

Output Our committed target (District) : 70.00% Target Achieved (District) :68.74% Shortfall1.26% Target 2014 Achievement 60.97% 70.00% 68.74% % Turnout

Achievements No. and Name of AC Turn out (%) in 2014 parliament Election Turn out (%) in 2009 parliament Election MaleFemaleTotalMaleFemaleTotal 36-Bhoranj(SC) Sujanpur Hamirpur Barsar Nadaun District Total PC Total

THANKS Rohan Chand Thakur, RO 3 – Hamirpur, HP PC