PowerPoint Presentation by Charlie Cook The University of West Alabama Part II Initiating Entrepreneurial Ventures C H A P T E R 6 © 2009 South-Western, a part of Cengage Learning. All rights reserved. Pathways to Entrepreneurial Ventures

© 2009 South-Western, a part of Cengage Learning. All rights reserved.6–2 Chapter Objectives 1.To describe the major pathways and structures for entrepreneurial ventures. 2.To present the factors involved in creating a new venture 3.To identify and discuss the elements involved in acquiring an established venture 4.To outline ten key questions to ask when buying an ongoing venture 5.To define a franchise and outline its structure

© 2009 South-Western, a part of Cengage Learning. All rights reserved.6–3 Chapter Objectives (cont’d) 6.To examine the benefits and drawbacks of franchising 7.To present the UFOC (Uniform Franchise Offering Circular) as a key item in franchises

© 2009 South-Western, a part of Cengage Learning. All rights reserved.6–4 The Pathways to New Ventures for Entrepreneurs Acquiring an Existing Venture Creating the New Venture Obtaining a Franchise Pathways to New Ventures

© 2009 South-Western, a part of Cengage Learning. All rights reserved.6–5 Creating New Ventures Approaches to Creating a New Venture New-New Approach New-Old Approach

© 2009 South-Western, a part of Cengage Learning. All rights reserved.6–6 Table 6.1 Trends Creating Business Opportunities Emerging Opportunities Green Products Organic foods Organic fibers/textiles Alternative Energy Solar Biofuel Fuel cells Energy conservation Health Care Healthy food School and govt.- sponsored programs Exercise Yoga Niche gyms Children Nonmedical Pre-assisted living Assisted living transition services Niche Consumables Wine Chocolate Burgers Coffee houses Exotic salads Home Automation and Media Storage Lighting control Security systems Energy management Comfort management Entertainment systems Networked kitchen appliances Emerging Internet OpportunitiesEmerging Technology Opportunities Mobile Advertising Cell phones PDAs Concierge Services Niche Social Networks Seniors Music fans Groups of local users Pet owners Dating groups Virtual Economies Online auctions Educational Tutoring Human Resources Services Matchmaking Virtual HR Online Staffing Nanotechnology Wireless Technology Source: Steve Cooper, Amanda C. Kooser, Kristin Ohlson, Karen E. Spaeder, Nichole L. Torres, and Sara Wilson, “2007 Hot List,” Entrepreneur (December 2006): 80–93.

© 2009 South-Western, a part of Cengage Learning. All rights reserved.6–7 Figure 6.1 Sources of New Business Ideas Among Men and Women Source: William J. Dennis, A Small Business Primer (Washington, DC: National Federation of Independent Business, 1993) 27. Reprinted with permission.

© 2009 South-Western, a part of Cengage Learning. All rights reserved.6–8 Examination of the Financial Picture Upside gain and downside loss expectations Upside gain and downside loss expectations  The profits the business can make and the losses it can suffer. How much money will the enterprise take in if all goes well?How much money will the enterprise take in if all goes well? How much will it gross if operations run as expected?How much will it gross if operations run as expected? How much will it lose if operations do not work out well?How much will it lose if operations do not work out well? Risk vs. reward analysis Risk vs. reward analysis  Points out the importance of getting an adequate return on the amount of money risked.

© 2009 South-Western, a part of Cengage Learning. All rights reserved.6–9 Table 6.2 Checklist for Estimating Start-Up Expenses Source: U.S. Small Business Administration, “Management Aids” MA (Washington, DC: U.S. Government Printing Office.)

© 2009 South-Western, a part of Cengage Learning. All rights reserved.6–10 Table 6.2 Checklist for Estimating Start-Up Expenses (cont’d) Source: U.S. Small Business Administration, “Management Aids” MA (Washington, DC: U.S. Government Printing Office.)

© 2009 South-Western, a part of Cengage Learning. All rights reserved.6–11 Acquisition of a Business Venture Acquiring a Business Venture Asking Key Questions Examination of Opportunities Evaluation of the Venture Personal Preferences

© 2009 South-Western, a part of Cengage Learning. All rights reserved.6–12 Advantages of Acquiring an Ongoing Venture Buying an Ongoing Venture Purchasing at a Good Price Reduced Time and Effort Less Fear about Successful Future Operation

© 2009 South-Western, a part of Cengage Learning. All rights reserved.6–13 Evaluation of the Selected Venture Factors Affecting Sale of the Venture Assets of the Venture Profits, Sales, and Operating Ratios The Business Environment

© 2009 South-Western, a part of Cengage Learning. All rights reserved.6–14 Key Questions to Ask Why is this business being sold? Why is this business being sold? What is the physical condition of the business? What is the physical condition of the business? What is the condition of the inventory? What is the condition of the inventory? What is the state of the firm’s other assets? What is the state of the firm’s other assets? How many employees will remain? How many employees will remain? What type of competition does the business face? What type of competition does the business face? What does the firm’s financial picture look like? What does the firm’s financial picture look like?

© 2009 South-Western, a part of Cengage Learning. All rights reserved.6–15 Negotiating the Deal Factors Affecting Negotiations Alternatives Time Pressure Information

© 2009 South-Western, a part of Cengage Learning. All rights reserved.6–16 Table 6.3 “Do’s and Don’ts of Buying a Business” 1.Have a seller retain a minority interest in the business. 2.Never rely on oral statements. 3.Have an accountant examine the books and check the cash flow. 4.Investigate, investigate, investigate! 5.Interview the employees. 6.Find out the real reason the company is for sale. Source: Adapted from Bruce J. Blechman, “Good Buy,” Entrepreneur (Feb. 1994): Reprinted with permission from Entrepreneur magazine, February 1994.

© 2009 South-Western, a part of Cengage Learning. All rights reserved.6–17 Franchising: The Hybrid Franchising Franchising  Any arrangement in which the owner of a trademark, trade name, or copyright has licensed others to use it in selling goods or services. Franchisee Franchisee  A purchaser of a franchise Franchisor Franchisor  The seller of the franchise

© 2009 South-Western, a part of Cengage Learning. All rights reserved.6–18 How a Franchise Works Franchisee Obligations: Franchisee Obligations: 1.Make a financial investment in the operation. 2.Obtain and maintain a standardized inventory and/or equipment package usually purchased from the franchisor. 3.Maintain a specified quality of performance. 4.Follow a franchise fee as well as a percentage of the gross revenues. 5.Engage in a continuing business relationship.

© 2009 South-Western, a part of Cengage Learning. All rights reserved.6–19 How a Franchise Works (cont’d) Franchisor Provides: Franchisor Provides: 1.The company name that provides drawing power. 2.Identifying symbols, logos, designs, and facilities. 3.Professional management training for each independent unit’s staff. 4.Sale of merchandise necessary for the unit’s operation, equipment to run the operation, and the food or materials needed for the final product. 5.Financial assistance, if needed. 6.Continuing aid and guidance to ensure that everything is done in accordance with the contract.

© 2009 South-Western, a part of Cengage Learning. All rights reserved.6–20 Franchising Advantages Advantages  Training and guidance  Brand-name appeal  A proven track record  Financial assistance Disadvantages Disadvantages  Franchise fees  Franchisor control  Unfulfilled promises of franchisor

© 2009 South-Western, a part of Cengage Learning. All rights reserved.6–21 Table 6.4 The Cost of Franchising 1.The basic franchising fee 2.Insurance 3.Opening product inventory 4.Remodeling and leasehold improvements. 5.Utility charges 6.Payroll 7.Debt service 8.Bookkeeping and accounting fees 9.Legal and professional fees 10.State and local licenses, permits, and certificates Source: Donald F. Kuratko, “Achieving the American Dream as a Franchise,” Small Business Network (July 1987): 2. updated by author, April, 2008

© 2009 South-Western, a part of Cengage Learning. All rights reserved.6–22 Franchise Law The Uniform Franchise Offering Circular (UFOC) The Uniform Franchise Offering Circular (UFOC)  Is divided into 23 items that provide different segments of information for prospective franchisees.  Was developed to provide guidance in complying with the Franchise Disclosure Rule that requires franchisors to make full presale disclosure about their franchises.

© 2009 South-Western, a part of Cengage Learning. All rights reserved.6–23 Figure 6.2 The Decision to Purchase a Franchise: Process Model Source: Patrick J. Kaufmann, “Franchising and the Choice of Self Employment,” Journal of Business Venturing, 14(4): 1999:

© 2009 South-Western, a part of Cengage Learning. All rights reserved.6–24 Table 6.5 World Wide Web Franchise Sites Sites for franchising

© 2009 South-Western, a part of Cengage Learning. All rights reserved.6–25 Table 6.5 World Wide Web Franchise Sites (cont’d) American Bar Association Forum on Franchisingwww.abanet.org U.S. Small Business Administrationwww.sba.gov Statistics – USAwww.stat-usa.gov Entrepreneur Magazinewww.entrepreneur.com/franchises/bestofthebest/index.html Minority Business Entrepreneur Magazinewww.mbemag.com Franchise Timeswww.franchisetimes.com Franchise Updatewww.franchise-update.com Restaurant Business Magazinewww.restaurantbiz.com Source Book Publicationswww.worldfranchising.com Federal Trade Commissionhttp:// Franchise.comhttp:// World Franchisinghttp:// Franchise Solutionhttp:// Franchise Opportunitieshttp:// Franchise Tradehttp:// The Franchise Magazinehttp:// Franchise Info Mallhttp:// Franchise Advantagehttp:// US Franchise Newshttp://

© 2009 South-Western, a part of Cengage Learning. All rights reserved.6–26 Evaluating the Franchise Opportunity Seeking Professional Help Investigating the Franchisor Finding Reliable Information The Franchise Opportunity Decision

© 2009 South-Western, a part of Cengage Learning. All rights reserved.6–27 Key Terms and Concepts business broker business broker franchise franchise franchisee franchisee franchise fee franchise fee franchisor franchisor franchisor control franchisor control goodwill goodwill legal restraint of trade legal restraint of trade new-new approach new-new approach new-old approach new-old approach non-compete clause non-compete clause profit trend profit trend risk vs. reward risk vs. reward Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) unscrupulous practices unscrupulous practices upside gain and downside loss upside gain and downside loss