“Seven Foundational Pillars Directly Linked to Entrepreneur Success” Berkeley Geddes, CEO Grow America Ventures January 18 th, 2011

Take a Step Back in Time We learned the mechanics of math in elementary school. In Junior high we were taught about complex equations. What did we do with complex math equations? © 2010 – 2012, Berkeley L. Geddes - All Rights Reserved

Lowest Common Denominators Business Models are similar to complex mathematical equations Every Business Model has multiple parts that make up the “total equation” Each part of the equation needs to be reduced to LCD’s Each equation has one or more problems to solve LCD’s help get the equation to a point where you can accurately start predicting results © 2010 – 2012, Berkeley L. Geddes - All Rights Reserved

Business Models – DooBizz.com Every good Business Plan presents one or more business models The Seven Foundational Pillars related to Entrepreneur success ARE the current LCD’s of the business model for DooBizz.com Note: In a future presentation we can teach the skills that help an entrepreneur identify one or more business models for a good idea! © 2010 – 2012, Berkeley L. Geddes - All Rights Reserved

Business Model Development and Great Entrepreneur’s … [Steve] Jobs is a great entrepreneur for an­other reason. Lots of ninnies can give customers products they want. Jobs gave people products they didn't know they wanted, and then made those products indispensable to their lives… Nick Schulz, American Entrepreneur Institute, August 25 th 2011 © 2010 – 2012, Berkeley L. Geddes - All Rights Reserved

Pillar #1 The importance of Good People and Good Ideas Hans Rosling’s – 200 years in 4 minutes - You Tube Healthy Wealthy Corner: Country Foundation: 1. Fundamental respect for human life 2. People were encouraged to self determine – build their own vision for what their life will be – Government did NOT tell their people what to do. 3. People were protected in pursing their dreams 4. People enjoyed the majority of the fruits of their labors People Foundation: 1. Fundamental respect for human life 2. Faith based 3. Family centered 4. Hard working © 2010 – 2012, Berkeley L. Geddes - All Rights Reserved

Important Disciplines – We Certify Dispute Resolution is Important – Certify Lawyers Maintaining Health is Important – Certify Physicians Cars on Freeway are Important – Certify Mechanics As important as Entrepreneurism is; where does society, by education and training certify entrepreneurs? Interesting, in countries were entrepreneurism is not prevalent, other certifications do NOT exist. In 2012, the capstone certification of Entrepreneurism is missing! © 2010 – 2012, Berkeley L. Geddes - All Rights Reserved

Pillar #2 Mentor One of the most important things that can happen for ANY entrepreneur is to link up with an experienced and talented mentor – as soon as possible Slim Jim – the LDS Trekker © 2010 – 2012, Berkeley L. Geddes - All Rights Reserved

Pillar #3 – The Optimal Path and Energy © 2010 – 2012, Berkeley L. Geddes - All Rights Reserved

Pillar #3 - Continued and Energy © 2010 – 2012, Berkeley L. Geddes - All Rights Reserved

Pillar #3 - Continued and Energy © 2010 – 2012, Berkeley L. Geddes - All Rights Reserved

Pillar #3 - Conclusions The optimal path does exist There are common elements to the development of every idea Entrepreneurs MUST be counseled and advised to know how to stay as close to the optimal path as possible Any deviation off the path consumes precious TIME, MONEY, and ENERGY © 2010 – 2012, Berkeley L. Geddes - All Rights Reserved

Pillar #4 Each Optimal Path is Unique Priority of variables that make each path unique: 1. Sphere of Influence 2. Education 3. Experience 4. Level of Preliminary Funding 5. Industry of the Idea – NAICS 6. Product or Service or Product and Service 7. Country where the idea will be developed 8. State or province of idea development These are some of the top elements of uniqueness © 2010 – 2012, Berkeley L. Geddes - All Rights Reserved

Pillar #5: Education and Experience Matrix © 2010 – 2012, Berkeley L. Geddes - All Rights Reserved

Pillar #5 - Continued © 2010 – 2012, Berkeley L. Geddes - All Rights Reserved

Pillar #5 - Continued © 2010 – 2012, Berkeley L. Geddes - All Rights Reserved

Pillar #5 - Conclusion Experience can be addressed by bringing a subset of the right people forward at the right time There is NO substitute for core things that the entrepreneur MUST understand (education) Entrepreneurs do not know what they do not know; many of them they think they know it all and this can be a HUGE barrier to success © 2010 – 2012, Berkeley L. Geddes - All Rights Reserved

Pillar #6 – Entrepreneur Life Cycle © 2010 – 2012, Berkeley L. Geddes - All Rights Reserved

Pillar #6 - Continued © 2010 – 2012, Berkeley L. Geddes - All Rights Reserved

Pillar #6 - Continued Point of Merit Proven Point Idea Creation © 2010 – 2012, Berkeley L. Geddes - All Rights Reserved

Idea Creation Pillar #6 – Entrepreneur Life Cycle © 2010 – 2012, Berkeley L. Geddes - All Rights Reserved

Pillar #6 - Conclusions Where are you currently in the entrepreneur life cycle? It is important to understand key elements of this life cycle and where critical “Power Levers” apply What revenue potential exists under the curve (total revenue generation potential)? There are several powerful overlays and much more that can be learned from the ELC – (note: future presentation) How can an entrepreneur reinvent their idea for long term sustainability (skunk works)? © 2010 – 2012, Berkeley L. Geddes - All Rights Reserved

Pillar #7 Power Levers Do you remember the science lessons on Leverage? Three essential things: 1. Need the right lever for the right job 2. Need to use the right fulcrum 3. Need to place the lever and the fulcrum in the correct position to obtain optimal results © 2010 – 2012, Berkeley L. Geddes - All Rights Reserved

Pillar #7 Power Levers - Continued Priority List of Levers 1. Mentor 2. Document your idea 3. Determine if you have a good idea (50,000 foot view) 4. Are you willing to make the sacrifice? 5. Merit plan – Preliminary funding plan 6. Market Research – Business model development 7. Product/Service Development 8. Marketing Plan 9. Sales Plan 10. Accounting 11. Legal 12. Administration 13. Business Operations 14. Business Plan 15. Launch and Monitor © 2010 – 2012, Berkeley L. Geddes - All Rights Reserved

83 Power Levers in the DooBizz.com Tree © 2010 – 2012, Berkeley L. Geddes - All Rights Reserved

DooBizz.com Is your absolutely FREE High-Power entrepreneur tool! At doobizz.com entrepreneurs are taught everything that they need to know and need to do to be successful. Leverage! Use the Power Levers to your advantage! © 2010 – 2012, Berkeley L. Geddes - All Rights Reserved

Questions? Berkeley Geddes © 2010 – 2012, Berkeley L. Geddes - All Rights Reserved

Berkeley Geddes Phone: Thank You © 2010 – 2012, Berkeley L. Geddes - All Rights Reserved

Many Ask – So how is DooBizz.com going to be able to continue to support entrepreneurs for FREE and still make money? Great Question: If we have the right business model equation and LCD’s then we should be able to predict results? Right? We have identified 54 channels of revenue. Lets use one of the foundational pillars and show ONE revenue channel. The Bank Overlay © 2010 – 2012, Berkeley L. Geddes - All Rights Reserved

Banks - Becoming an Agent of “Yes!” Idea Creation Point of Merit Proven Point © 2010 – 2012, Berkeley L. Geddes - All Rights Reserved