Leveraging 3rd Party IP Innotech Oregon April 1, 2004 Intellectual Assets, Inc. Develop an Unfair Strategic Advantage Evaluation Licensing Tech Scouting Erik Stenehjem, PhD Pacific Northwest National Lab Jessica Alderman Zeaske, MHS, PhD Oregon Health & Science University Jim Huston Intel David McFeeters-Krone Intellectual Assets, Inc.

Intellectual Assets, Inc Agenda The value of IP Short presentations Questions / Panel discussion

Intellectual Assets, Inc Ground Rules & Caveats No lawyers on the stage. Patenting is just part of the equation. If you have a question, raise your hand. These concepts apply to all firms.

Intellectual Assets, Inc PWC cites analysts that indicate that 90% of the value of global 2000 firms soon will be IP. “Intellectual Property lies at the center of the modern company's economic success or failure” - Lester Thurow Source WIPO Study 48% 70%

Intellectual Assets, Inc IP is Intangible Value Patents, trademarks, copyrights Trade secrets –Know how –Secrets –any work product not publicly known

Intellectual Assets, Inc Why should you care now? Legal –Freedom to operate –Counter claims (cross license) Market –Competitive advantage –Revenue R&D –Focus –Acceleration Finance –Clear Explanation –Public company priorities

Intellectual Assets, Inc Themescape