UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! Dr. Cory R. A. Hallam Director UTSA Center for Innovation and Technology Entrepreneurship 1CITE BootCamp January Technology Entrepreneurship Boot Camp Sponsored by Jackson Walker

UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! Technology Entrepreneurship Technology Entrepreneurship is a major driver of our economy and is growing in San Antonio 2CITE BootCamp January 2011

UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! So Let’s Play Spot the Entrepreneur Slide 3CITE BootCamp January 2011

UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! 4 OK, That was easy – let’s make it a little harder CITE BootCamp January 2011

UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! 5 A)Oprah B) Richard C) Bill D) Crazy Scientist CITE BootCamp January 2011

UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! 6 Don’t get confused Between inventors and entrepreneurs Inventors create new technologies (ideas) Entrepreneurs create new business (money) Which one has the better ROI? CITE BootCamp January 2011

UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! 7 The former have these CITE BootCamp January 2011

UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! 8 The latter have these CITE BootCamp January 2011

UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! Do You Have The Courage? CITE BootCamp January 2011Slide 9

UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! 10 The Growth “Rule of Ten” Who is my first customer –Why will they pay me for my product/service? –How will I secure the deal? –What resources do I need to complete the transaction? Each growth by a factor of ten requires the entrepreneur to evaluate how they will do business Without this vision forget going into business Each growth by a factor of ten requires the entrepreneur to evaluate how they will do business Without this vision forget going into business Who are my next 10 customers Who are my next 100 customers Who are my next customers Who are my next customers CITE BootCamp January 2011

UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! Today’s Speakers CITE BootCamp January 2011Slide 11 Dr. Cory Hallam, Director of CITE, Faculty of Business and Engineering Stephanie Chandler, Partner, Jackson Walker LLP George Karutz, Partner, Karutz Flavin Wells Investment Bankers Vin Montes, Founder and CEO, UTSA Alum Rudy de la Garza, CEO First Dominion Financial, CFO IFS Sean Crandall, Associate, Jackson Walker LLP, UTSA Alum Deb Bolner Prost, CEO It’s 2 Cool, Ltd. and Prost Marketing, UTSA Alum

UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! Agenda 8:30 - 9:00 a.m.Registration and Continental Breakfast 9:00 - 9:30 a.m.Welcome – Identifying your opportunity - Cory Hallam Director of CITE 9: :30 a.m.How to legally structure your company and raise the cash – Stephanie Chandler, Partner, Jackson Walker LLP, and – George Karutz, Partner, Karutz Flavin Wells Investment Bankers 10: :45 a.m.Break 10: :00 p.m.Keynote, the NERD Beverage Story – Vin Montes, Founder and CEO 12: :30 p.m.Lunch 12:30 - 1:15 p.m.Your Weapons: Elevator Pitch, Slide Deck, and Business Plan – Rudy de la Garza, CEO First Dominion Financial, CFO IFS 1:15 - 2:00 p.m. Intellectual Property: How to protect your idea and brand – Sean Crandall, Associate, Jackson Walker LLP 2:00 - 2:15 p.m.Break 2:15 - 3:00 p.m.Marketing your new idea – Deb Bolner Prost, CEO It’s 2 Cool, Ltd. and Prost Marketing 3:00 - 3:30 p.m.Boot Camp Wrap-Up 3:30 - 5:00 p.m.Teambuilding for the UTSA $100K competition CITE BootCamp January 2011Slide 12

UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! In the field of observation, chance only favors minds which are prepared. Louis Pasteur In the field of observation, chance only favors minds which are prepared. Louis Pasteur How can an entrepreneur identify and select a valuable opportunity? The choice of an opportunity and the decision to act is a critical juncture in the life of an entrepreneur. With the decision to act, the entrepreneur prepares a business summary for the venture that is used to test the new venture with potential investors, employees, and customers. Summary

UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! Six steps to Acting as a Technology Entrepreneur

UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! Types of Opportunity : Opportunity Pull: the size of the opportunity attracts opportunity seekers to attempting to exploit it. Example: A drug to mitigate the effect of Alzheimer’s disease. Types of Opportunity : Opportunity Pull: the size of the opportunity attracts opportunity seekers to attempting to exploit it. Example: A drug to mitigate the effect of Alzheimer’s disease. Opportunity Pull

UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! Types of Opportunity : Capability Push: a new technology or capability causes a search for new applications. Example: Digital Television Types of Opportunity : Capability Push: a new technology or capability causes a search for new applications. Example: Digital Television Opportunity Push

UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! Nine Categories of Opportunity: 1. Increasing the value of a product or a service 2. New applications of existing means or technologies 3. Creating mass markets 4. Customization for individuals 5. Increasing reach 6. Managing the supply chain 7. Convergence of change 8. Process innovation 9. Increasing the scale of the firm 9 Types of Opportunity

UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! Evaluating an Opportunity : Sources of Discontinuities I. Society Aging Society Lifelong Education Food and Population Regulation II. Technology Innovation Disruptive Technologies New Knowledge III. Markets Deregulation Supply Chain disruption Evaluating an Opportunity : Sources of Discontinuities I. Society Aging Society Lifelong Education Food and Population Regulation II. Technology Innovation Disruptive Technologies New Knowledge III. Markets Deregulation Supply Chain disruption Discontinuity as an Opportunity

UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! Characteristics of Entrepreneurial Teams Positive attitudes towards independence, achievement, and innovation Acceptance of risk and demanding work effort Capabilities matching the needs of the venture Willing to make the commitment required Passionate about the opportunity Characteristics of Entrepreneurial Teams Positive attitudes towards independence, achievement, and innovation Acceptance of risk and demanding work effort Capabilities matching the needs of the venture Willing to make the commitment required Passionate about the opportunity Resources Capable of securing access to the human, financial, and physical resources required by the opportunity Characteristics of the Context Timeliness Favorable industry conditions Future conditions appear favorable Green Light for an Opportunity Characteristics of the Opportunity Novelty of the product Potential for sustainable long- term success Potential for good return on investment Potential for a growing market Good risk-versus-reward balance Customers are known and responsive

UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! TIME TO GET STARTED CITE BootCamp January 2011Slide 20 UTSA Center for Innovation and Technology Entrepreneurship (CITE)