2.05: SEM II Utilize publicity/public-relations activities to create goodwill with stakeholders.

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Presentation transcript:

2.05: SEM II Utilize publicity/public-relations activities to create goodwill with stakeholders

Reasons for maintaining/ building fan support O Maintaining allows you to have repeat customers and help the building process O This is the event’s primary income O More tickets sold = more money O Fans will encourage their friends to come with them

How to Build Fan Support O 15/the-psychology-of-sports-fans-what- makes-them-so-crazy/ 15/the-psychology-of-sports-fans-what- makes-them-so-crazy/

Things that can be used to maintain/build fan support O Get the people involved with the event to perform at their highest level O Give the fans a reminder about the event O Inform local people about the event O Send out news letters to season ticket holders

Techniques to maintain/build fan support O Having a winning team O Giveaways O Promotions throughout the off-season O Have one or more of your sponsors hand out free items to the first few people to walk through the gates (i.e., T-shirts, bobble heads, etc.)

Community Outreach Projects O The purpose of community outreach projects are to spread good throughout a community, while you as a team may benefit. O You may create opportunities where you connect your community and you may get some unexpected benefits.

Why Event Marketers Become Involved With Outreach Projects O To promote their teams/sport events O To promote products and services through sporting events and sports teams O To help out the community

Ways Event Marketers Become Involved With Community Projects O Hold a relay race or bike race to support a local organization to promote your team. O Give away free merchandise to your community to promote your team. O Have a chance to win tickets to one of your teams sporting events. O Give away a meet/greet to the team

Partner Activity O Collaborate with a classmate to brainstorm strategies for maintaining/building fan support for a East Forsyth High School sport. Document the sport, the current sport’s record, the approximate attendance at home games/matches, and five strategies with explanations.