FINLANDIA GIANT BOTTLE CIS markets. Georgia Retail excellence Goodwill supermarket.

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Presentation transcript:

FINLANDIA GIANT BOTTLE CIS markets. Georgia Retail excellence Goodwill supermarket

2 CIS: RETAIL EXCELLENCE

Georgia Population: k pl Sprit vol: k 9lcs Premium+ Vodka: 810 k 9lcs Finlandia: 21 k 9lcs, 29% MS Retail: Share of Off-trade sales 34% Modern Trade 16.5% WOW display was placed at hypermarket Goodwill which is 17.5% of all MT sales. FV Bottle is 5 meters tall, with fridge and all portfolio shelving. Placed before cashdesks Sales results: x2 increased aver. monthly volume CIS: RETAIL EXCELLENCE