1 March 2010 Update to Rotary Clubs STRATEGIC PLAN ROTARY INTERNATIONAL “ This is a changing world. We must be prepared to change with it” Paul Harris, 1935

2 March 2010 What is our future? What do we envision? How do we remain relevant and revitalize? Is there a burning platform for Rotary?

3 March 2010 If young leaders started a volunteer service club today… Strategic Thinking

4 March 2010 Strategic Planning Cycle Continually/Annually –monitor progress, assess environment, and update as necessary Triennially –survey Rotarians, complete extensive review, revise as necessary, and report to Council on Legislation (COL)

5 March 2010 Progress and Successes

6 March 2010 Public’s Perception of Rotary JTO Expensive? Elitist? Exclusive? Not diverse? Attendance requirements? Who? Inflexible? Accomplishments?

7 March 2010 Survey Conclusions – Rotarian Feedback Growing, vibrant, and innovative clubs Focused service, action-oriented clubs Public awareness of accomplishments Fewer, streamlined programs and communications Improved leadership with fewer directives from RI

8 March 2010 Image and brand recognition How can Rotary be the first choice for scarce volunteer resources?

9 March 2010 Establish a Vision Rotary’s vision is to be the service organization of choice with dynamic, action-oriented clubs whose contributions improve lives in communities worldwide.

10 March 2010 Core Values Full definitions can be found at Rotarian FellowshipIntegrityLeadershipServiceDiversity

11 March 2010 Mission Statement We provide service to others, promote integrity, and advance world understanding, goodwill, and peace through our fellowship of business, professional, and community leaders.

12 March 2010 Back to Basics Priorities & Goals Support and Strengthen Clubs Focus and Increase Humanitarian Service Enhance Public Image and Awareness  Foster club innovation and flexibility  Balance activities in all four Avenues of Service  Promote membership diversity  Improve member recruitment and retention  Develop leaders  Extend Rotary  Encourage strategic planning at club and district levels  Eradicate polio  Increase sustainable service focused on in oYouth and young adults oThe Rotary Foundation ’ s six areas of focus  Expand strategic partnerships and cooperative relationships  Create significant projects both locally and internationally  Unify image and brand awareness  Publicize action- oriented service  Promote core values  Emphasize vocational service ideal  Encourage clubs to promote their networking opportunities and signature activities

13 March 2010 Bigger, Better, Bolder Clubs

14 March 2010 Bigger Clubs 1.Diversifying membership (age, gender, ethnicity, race) 2.Improving recruitment 3.Improving retention

15 March 2010 Better Clubs 1.Balancing the four avenues 2.Promoting core values 3.Planning longer-term 4.Developing leaders 5.Differentiating ourselves— unifying our image A “product” we have pride in.

16 March 2010 Bolder Clubs 1.Flexible and innovative 2.Action oriented 3.Significant, sustainable projects 4.Promote networking opportunities and signature activities

17 March 2010 Our Clubs – Bold or Old? Engagement or attendance? Too structured or having fun getting it done? Representative of your diverse community? A good environment for newer members? Inspiring projects and programs? A force for good?

18 March 2010 Being a Rotarian Why did I join? What is it I belong to? Why am I here? Why do I stay? Why don't I share the joy of Rotary service by asking someone to join?

19 March 2010 Why am I doing this?

20 March 2010 To Make the World A Better Place!

21 March 2010 RI and Board Next Steps Identify measures and targets Finalize communication plan Refine implementation process Align RI committee structure and work Identify Secretariat actions to support the plan

22 March 2010 ROTARY INTERNATIONAL STRATEGIC PLAN “ We must never permit ourselves to become a super-exclusive, hide- bound little body…” Paul Harris, 1918 RI Convention