An Analysis of the Pika Asterisk/Linux Appliance and the Resulting Opportunities By: Steven Henke, XELATEC, L.L.C. Presented to the Atlanta Asterisk Users Group, June 24, 2008 All Rights Reserved. Copyright ©2008 XELATEC, L.L.C.

(C)2008 XELATEC, L.L.C.2 Presentation Summary Emergence of the the Appliance Evaluation of the Appliance Appliance Applications Recommendations and Resources

(C)2008 XELATEC, L.L.C.3 Encountering the Pika Appliance at Astricon 2007 –USB Connector –12 VDC Power –FLASH –Open Development System. –Single Piece Enclosure. –Talk of a Wireless Slice.

(C)2008 XELATEC, L.L.C.4 Obtaining a Pika Appliance Pika at AtlAUG February 2008 Appliance won by Jim Caperton Delivered in May of 2008 Experimentation and Evaluation Conducted at Xelatec Labs, Johns Creek, GA.

(C)2008 XELATEC, L.L.C.5 Pika Appliance Development Constraints Not for Entry Level Developers - Requires an Experienced Embedded Systems Developer. Hardware - Host Computer w/ Linux OS Pika Application Development Software Cross Compilation and Networked File System

(C)2008 XELATEC, L.L.C.6 Pika Appliance Development Process Design, Code, Debug on Host/Target System Burn and Learn Cycle Transfer resulting memory images to FLASH when complete. Deployment via Subversion Repository / Server

(C)2008 XELATEC, L.L.C.7 Pika Appliance Development Pluses Well Written Manuals. Great Developer Support Staff. Gotcha Free. It Works!

(C)2008 XELATEC, L.L.C.8 If You Like Working with Asterisk.conf Files... the Appliance is the product for you because the GUI is not yet fully functional. e.g. It does not support creating SIP trunks to VoIP Service Providers.

(C)2008 XELATEC, L.L.C.9 Productization Issues Clean up the GUI and/or Develop proprietary provisioning tools One-Write System to configure: OpenSER/Asterisk VoIP Services Customer Premises Equipment Billing and CRM Systems

(C)2008 XELATEC, L.L.C.10 Specialized Hardware Features 12 Volt DC Operation - Battery Operation User Display - Local Fault Reporting Low Shipping Cost Enables “Lick and Stick” and End User Installation

(C)2008 XELATEC, L.L.C.11 Unofficial Pricing Worksheet

(C)2008 XELATEC, L.L.C.12 PIKA Appliance Developers Kit Promotion $ Buy It Now! PIKA WARP Appliance for Asterisk Power Supply with cord 4 port FXO (trunk) module 4 port FXS (station) module SD Memory Card (1Gb) Serial Cable (programming) Network Cable (CAT5e)

(C)2008 XELATEC, L.L.C.13 Alternative Solutions Why a special piece of hardware when any old computer will do? –Productization, uniformity, branding, control. –Customer Retention. –Lowest Total Cost.

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(C)2008 XELATEC, L.L.C.16 Hardware Platforms and Application Capabilities

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(C)2008 XELATEC, L.L.C.18 Use the Pika Appliance If: You have a reasonable volume, repeatable application vertical market to serve. There are package size and number limitations. You need an integrated End User Display. Run time on 12 VDC battery backup is critical. A complete package warranty is desired. Total Cost and not just Unit Cost is considered. You like products designed and manufactured in North America.

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(C)2008 XELATEC, L.L.C.20 Xelatec and the Pika Appliance Pika Appliance Partner Experience with VoIP and and Emphasis on Wireless Systems Project / Product Management Asterisk Developer and Contributor

(C)2008 XELATEC, L.L.C.21 Links and References Unlimitel Systems - VoIP Product and Service Provider - WARP Xtra - PIKA Website - PIKA Appliance Partners - Xelatec Got a PPAA (Possible Pika Appliance Application)? Contact Xelatec, LLC

(C)2008 XELATEC, L.L.C.22 Thank You, Q&A and Demo Steven Henke XELATEC, L.L.C. IP Telecommunications Products and Services Web: Tel:

(C)2008 XELATEC, L.L.C.23 Comments Xelatec offers highly experienced VoIP product and system development services. It can help make a back of a napkin concept into a mass market or narrow niche success. The principle developers have created new applications that run on the Pika Appliance and are ready for more.