Mobile Deployment Event “Business Engagement” Lancaster University 19 th November 2010
My business and academia
What is academic business engagement?
The Academic relationship
Working with Academia
Working with Students
Benefits to Business
Benefits to Students
Experience Understanding of business processes* Dealing with professionals Contacts References & referrals Opportunity to gain respect for abilities Money
Things we need to be aware of
Elastic timescales Other shared priorities Commitment and skills matching Time to teach & mentor Confidentiality Mid to long-term commitment – bad taste Fulfilment skipping IP ownership
Things you need to be aware of
Your credibility Be part of a team Think – be realistic on timescales! Admit mistakes Challenge what you think is wrong Don’t underestimate management Don’t embarrass yourself or others Plan tasks and start sooner than later!!!!
Getting started
Drive your ambitions Realise your strengths Keep some powder dry Ask, listen, think, then have your say! Review personal progress Go on a sales course or read a marketing book Entrepreneurs: write a business plan! Be positive, show commitment – not complacency!
Lancaster University – UCLan Mobile Bullets Project Please see link - C5So C5So Thank you