Mary Giles Winky Wan Bethany Pilon

 Print Media has taken a severe downfall in advertising businesses  Revenue has declined faster than any other ad- supported media

 Ongoing shift on where marketers are focusing their spending  Moving away from paid advertising to:  Websites  In store Marketing  Loyalty Programs  Word of Mouth Campaigns  ¾ Marketing Budgets

 Rise in Digital Media  Print has taken a hit  Print media costs are a significant premium over other kinds of advertising

 Broader and Expanding Rivals:  Google  Yahoo  Facebook  Hulu

 Charge for content online at the same amount as print  Few have been successful  Moving entirely online without charging for content

 Build Deeper Relationships  Tap New Revenue Streams  Reinvent the Content Model  Innovate with New Products and Pricing

 Does anyone pay attention to the advertisements of “social media pages?”  Buy Newspaper/ Magazines?  Read Articles online?

 business.com/article/09308?pg=6  stunning-pictures-and-photos/  creative-print-media-advertisements/