Presented by the Fuqua, Duke Law, and Duke University Career Centers July 19, 2012 Building Your Professional Brand

Lisa Schwartz Associate Director CCMBA,EMBA & Alumni Career Services Bethann Cleary Program Assistant CCMBA,EMBA & Alumni Career Services

Hardy Vieux Attorney with Blank Rome LLP Duke University Board of Trustees Duke University ‘93 Linda Gunn Founder and President, Orange Butterfly Solutions Director of Information Assurance Operations at Eli Lilly and Company Duke University’s Fuqua School of Business ‘07

 Introduction  Discussion and Q&A with Panelists ◦ Defining Professional Brand ◦ Communicating your Brand ◦ Managing your Brand  Resources

Brand is what others think/feel/say about you Maintain innovation and relevance Be authentic Send consistent messages Consider: -What you want people to think of, when they think of you -What your unique value is -How to manage your brand strategically and tactically both physically and virtually

“Reinventing your Personal Brand: How to change your image and create exciting new opportunities” (Dorie Clark) “What’s Your Story?” (Herminia Ibarra and Kent Lineback)  Use your alumni resources to find these complete articles and more: 1. Log into the Duke Directory – 2. Select “Research Resources” – bottom right of six boxes 3. Select ProQuest ABI Inform – fourth option down 4. Search for the article in the search box. The Brand You 50 : Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion! By Tom Peters Fifty tips to turn yourself into an outstanding, compelling commodity.

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