Apirak Kosayodhin Advisor to Prime Minister of Thailand Reinvent Thailand ASIA : Road to New Economy.

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Apirak Kosayodhin Advisor to Prime Minister of Thailand Reinvent Thailand ASIA : Road to New Economy

1.Current Situation 2.New Global Trend 3.5Cs Model 4.Creative economy 5.New Society/New DNA Reinvent Thailand

Current situation Global economic crisis Political issues 2009 FLU (H1N1) ASEAN Economic Stimulus Package (SP2)

Thailand's major strengths are low cost of living and healthy environment for employment 1.Difference between overall IMD ranking of Thailand (27) and sub factor scores. Use 10 to approximate 1 standard deviation difference. Source: IMD Competitiveness Report Healthy environment for employment contains fair compensation level, high employment rate and high labor force number and business friendly regulations Low High Gap in ranking between overall IMD index of Thailand with subfactor score Factor effect on ability of Thailand to developsustainable competitive advantage and prosperity (+10 1 ) Healthy environment for employment 2 (24) Key strengths Thailand can leverage Mgmt practice (8) Low High IMD competitive ranking analysis of major strengths Low inflation and cost of living (23) Economic performance Government efficiency Business efficiency Infrastructure Attitudes and values (7) Appropriate consumption tax rates (22)

Infrastructure and business efficiency identified as major weaknesses of Thailand 1. Difference between overall IMD ranking of Thailand (27) and sub factor scores. Use 10 to approximate 1 standard deviation difference. Source: IMD Competitiveness Report Weakness in low number of care providers Low High Gap in ranking between overall IMD index of Thailand with subfactor score Factor effect on ability of Thailand to developsustainable competitive advantage and prosperity (-10 1 ) Insufficient health quality 2 (-20) Insufficient education quality (-16) Low productivity & efficiency (-21) Highest priority gap to address Finance: bank efficiency (-4) Societal framework (-9) Basic infrastructu re (-2) Tech – low penetration of internet users (-16) Low High Low GDP per capita (-21) Public finance (-2) Business legislation (-2) Low direct investment stocks abroad (-20) Economic performance Government efficiency Business efficiency Infrastructure Insufficient scientific infrastructur e (-10) IMD competitive ranking analysis of major weaknesses

1.Knowledge Society 2.Innovation / Imagination 3.Urbanization 4.Climate Change 5.Health and Safety Concerns 6.Aging Society 7.International Mobility 8.Connectivity 9.Cultural Heritage 10.Good Governance New Global Trend

1.Human Capital 2.Cultural Capital 3.Social Capital 4.Institutional Capital 5.Creative Capital 5 Cs Model

Cultural Heritage Arts : Visual arts / Performing Arts Media : Printing / Film / Broadcasting / Digital Contents Functional Creation : Fashion / Design / Jewelry / Architecture Creative Economy : UNTAD

1.Knowledge based community 2.Green generation 3.Social responsibilities 4.Creative economy 5.Sustainable development 6.Quality of life New Society

1.Science and technology skills 2.Innovating skills 3.Entrepreneurial skills 4.Creative mindset 5.Good hearts Redesign New DNA