Bombard Them & They Will Come A multi-pronged approach to information literacy Lee Pasackow Loex 2010 May 1, 2010

Agenda Intro to Emory Evolution of the multi-pronged approach Keys to success & challenges Q&A

Emory University Private university, 13K FTE 5 business librarians * 1500 business students * 4 programs Librarians liaison with student communities & academic areas Undergraduate ranked #7 – BusinessWeek

Business Essentials Series of classes to sharpen BBA research skills Motivation: Complete group projects efficiently Certification looks good on resume Class credit increased attendance

6:60- 6 databases in 60 minutes Monday, Jan. 25 Bloomberg – service for investment professionals Tuesday, Feb. 2 Competitive IntelligenceTuesday, Feb. 9 Factiva – the Business GoogleThursday, Feb. 11 Wall St. Analysis – SEC FilingsTuesday, Feb. 16 Marketing: Locate Your Target MarketThursday, Feb. 18 SimplyMap – create thematic maps using business & marketing data Monday, Feb. 22 Market Your Product InternationallyFriday, Feb. 26 Business Source Complete- precision article searching Tuesday, March 16 Turbo Charge Your Career ResearchThursday, March 18 Wall St. Analyst Reports & moreFriday, March 19 Advanced GoogleSaturday, March 27

Student Quote “I had to go to 3 to get extra credit, but I ended up going to 5…they are really good classes…not a waste of time”

Keys to Success Reinvent content Extensive marketing Dedicated instructors Continuous evaluation Challenges Assessment to measure student progress Perfecting teaching skills Integration into curriculum Engaging more students Business Essentials

Keys to Success Reinvent content Extensive marketing Dedicated instructors Continuous evaluation Challenges Assessment to measure student progress Perfecting teaching skills Integration into curriculum Engaging more students Business Essentials

Feedback Form

Feedback tied to Learning Outcome Interpret this search statement - what does it mean in plain English? (fedex and ups) and (atleast3 compet* or atleast3 rival*) and wc>500

Keys to Success Reinvent content Extensive marketing Dedicated instructors Continuous evaluation Challenges Assessment to measure student progress Perfecting teaching skills Integration into curriculum Engaging more students Business Essentials

“We must focus on the student as a whole individual. This requires time and energy focused on addressing their needs beyond the time we see them during instruction sessions.” Mary Francis, Dakota State University Fulfillment of a higher order: Placing information literacy within Maslow’s hierarchy of needs. C&RL News, (2010, March).

Bombarding Them

Jeopardy

Case Competitions

Interactive Exercise Delta is contemplating partnering with Starbucks to sell special blend coffees on U.S. flights What kinds of information would you need to determine the profitability of this venture? Where would you find the information?

“The single most effective way to increase library use is for faculty to create assignments that require thoughtful use of library resources.” Patricia Senn Breivik, Dean San Jose State University (2005, March /April) 21 st Century Learning and Information Literacy, Change

Faculty Collaboration

Part of the Team

Research Reflection “ …it takes time & willingness to learn to become good business researchers. Our previous research skills needed much improvement. However through this project, we were able to become better business researchers through asking questions, attending business research workshops, and practicing what we learned in the project. “ BBA08

Turkey

Challenges Changing nature of the classroom due to new technologies Research component not integrated into core classes Recognition by faculty and administration that Information Competency is an essential skill

Conclusion “Effective influencers drive change by relying on several different sources of influence strategies at the same time.” Joseph Grenny, et al How to Have Influence. MIT Sloan Management Review, Fall 2008