Campus Communications and Marketing Helpful tips and suggestions for reaching your target campus audience.

Slides:

Advertisements

Similar presentations

NAHU Media Relations Award Criteria The Key for a Successful Media Campaign Presented by Kelly Loussedes Director of Public Affairs National Association.

Advertisements

ODOT- Office of Environmental Services. How to create effective PI Communication Tools.

4.01 Targeted s. Considerations for Effective E- mail Marketing Content of message Content of message Recipients of message Recipients of message.

January 22, 2007 ALA Midwinter, Seattle Emmanuel d’Alzon Library Assumption College LibQUAL+: What Have We Gotten Ourselves Into? Dr. Dawn Thistle Director.

2014 Editors’ Symposium Thursday, September 18, 2014 The Omni Hotel Nashville, TN.

Marketing Webinar Welcome!. 2 Creating Compelling Internal Communications John Churchill, Internal Communications Manager Boy Scouts of America National.

Integrating the New Campaign Nick Moore - Graphic Design Coordinator Emily Vincent - Director, University Media Relations Lin Danes - Manager, E Communications.

USING A MULTI-CHANNEL APPROACH Enhancing communication with students.

ImageNow User’s Group October 22, User’s Group Goals  Communicate & Share Ideas with Others Discuss What Works / Best Practices Discuss Common.

Public Relations What is Public Relations? Public relations (PR) works to create a positive image of your organization in the media.

ENewsletters: A Primer. E-Newsletters Newsletters are very important to a business Must do all aspects of the Newsletter well: list, marketing, content,

The Power of and Social Media Marketing to Boost your Business presented by:

Technology for Nonprofits Social Media & Web 2.0 Natalia Smirnov Media Productions & Communications Coordinator University Community Collaborative of Philadelphia.

The Nuts & Bolts of Organizing on Campus: Social Media & Public Relations.

Up to Our Ears in Committed Volunteers: Successful Volunteer Recruitment.

RSS (Really Simple Syndication) Feed Created Revised 6/9/ Office of Information, Technology and Accountability.

Constant Contact & How it Can Help Your Business Presented By.

THE HR APPRENTICERICHMOND THE HR APPRENTICE RICHMOND Technology Team.

Class Newsletter Editors New Officer Training Class Officers Weekend October 1, 2010.

The Power Of A Press Release

Founded 1998 Over 200 municipal clients 13 states – Maine to Florida to California Full service web design, development and application services. Virtual.

Differentiating Instruction Using Edmodo Chantal Cravens, EMCSD Cynthia Diaz, EMCSD

Presentation to Integrated Communications Corporation.

Texas Parent to Parent Regional Marketing Partners Training.

Catch and Release The art of the successful News Release.

On Message, All the Time Barbara Michelman, ASCD Communications Director Melissa McCabe, ASCD Communications Specialist.

How to Plan a Program Beth Bailey, Assistant Director/Programs and Megan Canfield, Graduate Advisor – Union Program Council September 14, 2011.

Get the Word Out! Marketing and Public Relations Strategies for the Academic Library.

Secondary School Councils and Effective Communication YRDSB Fall School Council Orientation Forum 2009.

Ole Miss Today An integrated, campus-wide announcement system.

Getting Your Message Out and Social Media NPS Stakeholder Meeting Sept. 17, 2014 Little Rock Kristin Higgins UA Division of Agriculture, Public Policy.

Do You Have a Web Site?. Everyone does, don’t they?

Using the Media. Direct strategy, not a “media strategy” Media is not a method for winning Media alone will not determine outcome.

Writing 101 (revisited) Patty McDaniels UTIA Marketing and Communications.

Effective Newsletters Campus Communicator Mtg |

All Aboard! The CCI Advising Station How Academic Advisors Can Create On-Demand Learning Centers in BlackBoard.

W ELCOME W ELCOME Facebook - Public Affairs workshop Hashtag - #fl370pa.

Central Background In accordance with the following College mission statement the edu campaign must adhere to: The goals for the student section.

Mara Bordignon Rosalie Waller Information Services Librarians Library Staff Tech Day: April 27, 2009.

NAHU Media Relations Award Criteria “The Key for a Successful Media Campaign” Presented by Kelly Loussedes Vice President of Public Relations National.

PRESIDENT To call and chair meetings Act as official spokesperson in all matters Maintain constant communication of Presidential activities Maintain current.

Continuing the work of the Bill & Melinda Gates Foundation Presented by: Jeff Stauffer WebJunction Service Manager Date: 3 February 2005.

Create Stylish Newsletters LLGI Diane M. Coyle Spring 2009.

Markle Site Map + Wireframes. FUNCTIONALITY: Links: Spec Section # Page Buttons: page map Program areas -- Public Engagement through Interactive Technologies.

Communication Relationships with Congressional Offices Congressman Phil Gingrey, M.D. (GA-11) Jen Talaber Communications Director.

Recruitment 101 Recruitment 101 The Volunteer Centers of Santa Cruz County.

Top 10 Tips For Growing Your Social Media Following You want a lot of targeted followers who are willing to engage with you and answer your calls to action.

Preparation: Getting Ahead of the Game Presented by: Cindy Lawson.

Focus Group Completed October 22, 2015 Principles of Marketing Class (2 sections) 7 focus groups, 70 students Goals Gather initial impressions of advertising.

ORSP Communications Update RAP, RAPid and Targeted Communications May 28, 2014.

2015 Editors’ Symposium Thursday, October 8, 2015 The Peabody Hotel Memphis, TN.

1. Define Your Message 2. Plan & Strategize 3. Craft Your Message for the Media.

Effective Communications Global Pilots’ Symposium Dublin, Ireland | 11 April 2013.

Serving the Public. Regulating the Profession. CANADA’S ANTI-SPAM LEGISLATION (CASL) Training for Chapters Based on Guidelines for Chapters First published.

Developing Website Content Project Process Content Strategy and Management Writing for the Web Tips and Tricks Discussion Items.

Aiming for the Right Target A guide to effective communication for financial aid students.

Student Officer Webinar February 12, Items Of Review Student Roster & Listserv Officer Listing Student Appropriations VERT (Volunteer E-Request.

Jorge Alday Introduction to Media Communications 41 st Union World Conference on Lung Health Berlin - November 2010.

© Constant Contact Marketing for Success Grow Your Business with Newsletters & Announcements.

HOW TO ORGANIZE AND MARKET SUCCESSFUL – AND ENJOYABLE – PROGRAMS AT YOUR LIBRARY. Publicity and Promotions for Library Events.

Put It in February 16, “Put it in the Beak” means… “Put it in your website’s “news feed or calendar.”

BEACHLINK WEBINAR. WELCOME TO BEACHLINK BeachLink is the exciting new social network designed for members of the Redondo Beach Chamber of Commerce & Visitors.

Make Your E-Newsletter a Member Must-Read For most REALTOR® associations, the e-newsletter is the most important channel for reaching members proactively.

WHAT’S AVAILABLE, WHEN TO USE IT & WHERE TO FIND IT

ER&L 2010, Austin, TX February, 2, 2010

Second Annual Webtoberfest

Business Plan Template

Blogging 101: the content strategy

Lodge newsletters.

Presentation transcript:

Campus Communications and Marketing Helpful tips and suggestions for reaching your target campus audience

Defining campus communications Messages about news, brags, events or campaigns that are of interest to K-Staters. Examples are All-University Campaign, campus speakers and daytime lectures, informational booths, etc.

Vehicles to deliver campus messages Info cards, posters, table tents Sidewalk chalk, tree signs Student-run media: The Collegian, Channel 8, Wildcat Watch, Wildcat 91.9 FM Department social media K-State Today University Calendar

Determining the audience Different vehicles of communication work for different people. Students, faculty and staff may not respond to the same marketing tactics.

Reaching your audience Communications and marketing For marketing tactics and strategies contact your client manager. client manager Self-service Contact student media Sidewalk chalk K-State Today University calendar

What is K-State Today A daily self-service e-newsletter for campus news and events in which the content is driven by the readers. K-State Today was created with a two-fold purpose: – to reduce multiple listserv s and – provide an updated version of the K-Statement newsletter allowing for individual submissions. Users cannot unsubscribe addresses that are provided by K-State.

Clarifying K-State Today sections Events Financial services From SGA From the Office of General Council From the administration From the president From the provost Gifts Human resources/benefits/training opportunities Kudos Legislative update Maintenance NBAF update New hires/exits News Newsletters Policy and procedure updates Publications and presentations Research Safety Senate notes Student life Surveys Technology Volunteer opportunities

Helpful tips and tricks The deadline for submission is noon the day before the article is to run.submission Multiple posts are seldom permitted. Copy and pasting from other sources can be helpful. We follow Associated Press style and the University Style Guide for consistency. Include the name of event, time, date and place in first paragraph. Paste articles as plain text if copy and pasting from Word.plain text – Don’t use “smart quotes” instead "plain text quotes" in headline or summary.“smart quotes” Nix the acronyms throughout the article. The name that you put in the box marked “Your name” on the submit page will show up as the author of the article, misspellings and all.

Questions?