2014 Homewood Suites Work Styles Study August, 2014 Customer Insights.

Slides:



Advertisements
Similar presentations
Four Segments of Hospitality and Tourism
Advertisements

Planning a vacation, on a budget Life Management- A. Sobotka.
Y1.U1.3 Lodging Overview. Why Travel ? Leisure 80% Visiting Relatives Shopping Visiting friends Fine dining Beaches Business 20% Meeting Events (convention)
Missouri Brand Awareness & Destination Audit Study Fall 2003 Presented to: Missouri Association of Convention & Visitors Bureaus June 8, 2004.
PCR Partner Event January 25, Our Brand Story The Candlewood Suites Brand provides a cost- efficient alternative for people traveling for longer.
Copyright © 2010 by John Wiley & Sons, Inc. All Rights Reserved.
BY AMANDA & CLINT. Before Internet Applications in Travel were available to people on the web Tourists used to go to Travel Agencies in order to plan.
Consumers & Online Privacy: Agenda Background and objectives General attitudes to the internet Attitudes to online data and privacy Attitudes to.
 Step 1 – Define Strategic Opportunity  Step 2 – Baseline Current State  Step 3 – Industry Analysis  Step 4 – Go to market Strategy Development  Step.
Festival of Firsts Visitor Feedback Summary Report Intercept Interviews and Online Survey June 2013 N=275 An Analysis of Visitors’ Demographics and Feedback.
Pearl & Dean Cinema & Travel. Overview Cinema provides a great platform to showcase travel brands and destinations £6.7 million has been spent on cinema.
Categories and Types of Hotels
Hearst digital: We Know Women Online. Online Survey Ran 7 th July to 6 th August 40 questions across 5 key insight areas Sample 4566 Methodology Cosmopolitan.
HOSPITALITY MARKETING
Hotel Comparison! Milford Plaza at Times Square & Hilton Times Square.
The World of Hospitality
PROJECTED RIDERSHIP OF THE HOUSATONIC RAILROAD STUDY Presented by Julie Pokela, Ph.D. August, 2010.
Hyatt 2015 Travel advisor Campaign
STRICTLY PRIVATE AND CONFIDENTIAL IHG Rewards Club Members Study Top Line Findings Among IHG Club Non-ECMs November 25, 2013.
Estevencia Exilhomme. Destination Nine zero hotel Located in Boston Mass o Downtown Boston o 4star hotel.
The Unique Value of Advertising in Local TV Broadcast News
The Moodie Report May Methodology and Sample  Online survey carried out with travellers at airports around the world  In total,
Domestic Tourism 分分 in Britain and China By 杨芳 and 伍泳婷 By 杨芳 and 伍泳婷.
2013 Festival Survey Summary Report Intercept Interviews and Online Survey June 2013 N=1,107 An Analysis of Visitors’ Demographics and Feedback Regarding.
Pittsburgh Three Rivers Arts Festival 2014 Visitor Feedback Summary Report Intercept Interviews and Online Survey June 2014 N= 1,002 An Analysis of Visitors’
First Night 2014 Visitor Feedback Summary Report Intercept Interviews and Online Survey January 2014 N=765 An Analysis of Visitors’ Demographics and Feedback.
May 2014 © 2014 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the.
Inspiring Aspirational Travel & Discovery Brian C. Silengo Regional Director, Travel Supplier Relations October 24, 2012.
The Sunday Times STM Evaluation © Copyright 2007 The Sunday Times.
Introduction to the Lodging and Travel Industries
ACE Marketing Research AAA Member Poll 2011 Spring Break Travel and Entertainment AAA Missouri March 2011.
ACE Marketing Research AAA Member Poll 2011 Spring Break Travel and Entertainment AAA Northern New England March 2011.
The Profile of First-time & Repeat Trips to Maine Maine Overnight Visitor Studies - Special Analytics Prepared for the: Maine Office of Tourism November.
Travel and Tourism in Maine The 2003 Visitor Study Southern Maine Coast Prepared for the: Maine Office of Tourism June 2004.
Ashburnham Resident Village Center Customer Survey Results “Village Center Customer Survey” sent with July 2008 Light Bills; 234 surveys returned (234/2800.
Chapter 1. Hospitality  Meeting the needs of guests with kindness and goodwill.
Lunch On Us There’s nothing better than a lunch out, especially when someone is picking up the tab. Associate your brand with the pleasure of a free lunch.
Planning a Washington DC Trip Even though you are not going on the DC trip this year, you can plan to go in the near future. In this project, you will.
ACE Marketing Research AAA Member Poll 2011 Spring Break Travel and Entertainment AAA Hawaii March 2011.
2006 ESADE- eDREAMS SURVEY TRENDS IN THE PRICE SENSITIVITY OF SPANISH TOURISTS Authors: Dr. Josep-Francesc Valls, Director of the ESADE International.
Walking Survey 2015 National Top-Line Report June 2015.
The NPD Group, Inc. | Proprietary and Confidential Copyright The NPD Group, Inc. All Rights Reserved. This presentation is Proprietary and Confidential.
Weight of the Nation: Childhood Obesity Panel Discussion February 1, 2013 Summary of Evaluation Findings Prepared by Lynsie Ranker.
Pittsburgh International Children’s Festival 2014 Visitor Feedback Summary Report Intercept Interviews and Online Survey June 2014 N=461 An Analysis of.
Chapter 6. Chapter 6 Strategic Management Model Remote Industry Task Firm Functional Environmental Events.
Hospitality and Tourism - Unit 1 Learning Goals 1-4.
ACE Marketing Research AAA Member Poll 2011 Spring Break Travel and Entertainment AAA Alabama March 2011.
  Source of employment  Stimulates the infrastructure which improves the living conditions of the local people  Provides the government with tax revenues.
Powered by Clothing Rental Service Sunday, May 03, 2015.
ACE Marketing Research AAA Member Poll 2011 Spring Break Travel and Entertainment Auto Club of Southern California March 2011.
Brand USA: Market Intelligence China June 30, 2015.
April 2016 Discover England Fund Industry Consultation Survey.
HTT 200 MASTER Teaching Effectiverly/htt200master.com FOR MORE CLASSES VISIT
Audience of one. One to One Hotel the Village A minute or two with the One to One Hotel - the Village: This elegant boutique-style hotel located in the.
HTT 200EDU The power of possibility/htt200edudotcom.
Parves Khan Andrew Gostelow 7 October 2009 Tourist Information provision A national economic impact review Tourism Management Institute National Conference.
Trip to Orlando, Florida Destination: Disney World.
ATRIUM LOBBY LOUNGE With a spacious and natural day light living room ambiance, Atrium Lobby Lounge is a stylish meeting place just off the lobby of the.
Marketing & Brand Research AAA Member Poll 2011 Summer Travel and Entertainment Auto Club of Southern California May 2011.
THE LOUNGE The Lounge offers light fare all day and high tea. Sample a wide variety of tea, fruit cocktails, coffees, fresh salads, sandwiches, succulent.
Dream Vacation Project
HTT 200 Help Bcome Exceptional /snaptutorial.com
Plan Your Vacation And Home Renovation With Coupons.
Planning a vacation, on a budget
Hotel Catering- Business Users
University of Tennessee Preferred Hotel Program
Restaurant Consumer Survey
On the Trail of the American Traveler
Multichannel shoppers Part 2 – Detailed channel and category analysis
Title Page: Include your names and class period
Presentation transcript:

2014 Homewood Suites Work Styles Study August, 2014 Customer Insights

© 2012 Hilton Worldwide Confidential & Proprietary 2 Methodology The Homewood Suites brand team requested a survey of business travelers regarding basic travel preferences including hotel choice, dining and entertainment preferences while traveling on business To this end, an online study was conducted from June 30 to July 9, 2014 using the Research Now online consumer panel. All survey respondents were business travelers with either 3 or more hotel stays or one hotel stay of 4 or more nights in the past 12 months. 559 business travelers completed the survey. The sample is split 50/50 male/female. The average respondent age is 41.3

© 2012 Hilton Worldwide Confidential & Proprietary 3 Executive Summary The Hotel "Location” and “Price’ are the two most important factors in choosing a hotel among business travelers. However, loyalty program points and brand affiliation are also important for almost half of all business travelers. The most important amenities are Internet connectivity and a comfortable bed. Over half prefer hotels that showcase local artwork and guestrooms with locally-inspired designs. – Business travelers spend about a third of their time in the hotel. – Business travelers eat two-thirds of their meals outside of the hotel. Their top favorite cities for local cuisine are New Orleans, Chicago, San Francisco and New York. While 75% or more often or always eat lunch and dinner outside of the hotel, over half tend to eat breakfast in the hotel. When they do eat at the hotel, most prefer to have their meals in the hotel’s restaurant. Leisure Activities while Traveling for Business When it’s time to relax on a business trip, over half (55%) of business travelers prefer to explore the local entertainment scene rather than relax in the hotel with in-room entertainment (45%). One in four business travelers frequently combined business with leisure travel. One in six are “very” likely to extend business trips in order to enjoy local activities. Activities/Attractions they are most likely to experience while on a business trip are Dining (45%), Sport- related events (18%) and Museums/Art galleries (17%). They are most likely to rely on social media (75%) and online research (68%) to find information about local activities. However, nearly half continue to rely on colleagues and friends/family for information.

© 2012 Hilton Worldwide Confidential & Proprietary 4 Most Important Criteria in Choosing a Hotel for Business Most Important Factors in Choosing a Hotel for Business Travel Questions: Q3. How do you choose a hotel when traveling fro business? Q5. I view my hotel during my business trip as Q6. On average, what percentage of your time do you spend in your hotel during a business trip? “Location” and “Price” are the two most important factors in choosing a hotel among business travelers. However, loyalty program points and brand affiliation are also important for almost half of all business travelers. Business travelers vary in how they view the hotel while on business. On average, they spend about a third of their time in the hotel. One in four frequently combined business with leisure travel. I view my hotel during my business trip as: Average % of time spent in hotel room during business trips 34%

© 2012 Hilton Worldwide Confidential & Proprietary 5 Hotel Amenities Very Important Amenities to Maintain a Sense of Routine and Feelings of Home Question: When staying a minimum of three nights, please rate the importance of each of the following room amenities/features to maintaining a sense of routine and feeling of home in your hotel room. The basics are most important to business travelers in maintaining a sense of routine and feelings of home. The most important amenities are Internet Connectivity and Bed/Pillows. In a testament to the age that we live, the Internet is just as important as a comfortable bed. Very Important (%5 )

© 2012 Hilton Worldwide Confidential & Proprietary 6 Guest Room Decor Questions Q19. When it comes to hotel and room décor, do you prefer? Q20. How much do you agree or disagree with the following statement: “I appreciate hotels that feature local artwork”? Q21.. How much do you agree or disagree with the following statement: “In my room, I like items that have local relevance (books, accessories, etc.)? Room Décor Preference Business travelers are splits on room décor. Slightly over half prefer a locally-inspired design, however, a larger proportion also prefer a neutral furnishings. Those who prefer a locally inspired design are also tend to feel strongly in favor of hotels that features local artwork and items with local relevance in the guest room. Room Décor Preference

© 2012 Hilton Worldwide Confidential & Proprietary 7 Where are business travelers eating their meals? How often do you have the following meals outside of the hotel? Business travelers eat two-thirds of their meals outside of the hotel. Lunch is most likely to be eaten outside of the hotel; over half always eat lunch outside of the hotel. Breakfast is least likely to be eaten outside of the hotel; over half seldom or never eat breakfast outside of the hotel. Percentage of meals eaten outside of hotel 67% How Important is trying well-known local food/restaurants? Forty percent of business travelers listed only four cities as their favorites for local cuisine. Questions: Q7. On average, what percentage of meals on a business trip do you eat outside of your hotel? Q9. When traveling for business, how often do you have the following meals outside of the hotel? Q10. How important is trying well-known local food/restaurants to you during a business trip? Q11. What is your favorite city for eating local cuisine? New Orleans11% Chicago10% San Francisco10% New York10% Click for full list of cities

© 2012 Hilton Worldwide Confidential & Proprietary 8 Where do business travelers prefer to have their meals when dining in the hotel? When business travelers dine on-property, most prefer to eat in the hotel restaurant for all meals. Where do you prefer to dine when eating at the hotel? Question: Q8. Typically, when staying in to eat at the hotel while traveling for business, where to you prefer to eat?

Types of Activities © 2012 Hilton Worldwide Confidential & Proprietary 9 Leisure Activities while traveling on Business Likelihood of Leisure Activities while on a Business Trip Activities/attractions most likely to experience during a business trip Dining46% Sports related18% Museum/Art Gallery17% Park7% Musical Performance7% Other5% When it’s time to relax on a business trip, over half (55%) of business travelers prefer to explore the local entertainment scene rather than relax in the hotel with in-room entertainment (45%). One in four business travelers frequently combined business with leisure travel. In fact, seventeen percent of business travelers are “very likely” to extend a business trip in order to enjoy local activities unique to a specific location. Even if business travelers do not extend the trip, almost half (47%) still make time to for local activities. I combine business and leisure on the same trip: Extend business trips to enjoy local activities Information Sources for Local Attractions Social Media75% Online Research68% Colleagues/Business Associates47% Family/Friends46% Business events22% Other Guests15% Questions: Q4. Do you combine business and leisure travel on the same trip? Q12. How likely are you to extend a business trip to enjoy activities unique to that particular destination? Q13. How often do you make time on a business trip for an activity that is unique to that location. Q14. What destination specific activity/attraction are you most likely to experience during a business trip? Q15. When travelling for business, how do you learn about local attractions to visit. Q17. When it’s time to relax on a business trip, do you prefer to?

Modes of Transportation while on a Business Trip © 2012 Hilton Worldwide Confidential & Proprietary 10 Exercise and Getting Around Town Exercise while on a Business Trip Most common transportation methods Rental Car61% Walk55% Taxi42% Hotel Shuttle36% Subway/Train29% Bus11% Business travelers prefer to stay in the hotel, either in the hotel fitness center or in their guest room, for any exercise that they get while traveling. Rental cars and walking the most commonly used method for transportation while on a business trip. Questions: Q16. For exercise on a business trip, do you typically? Q18. Which of the following transportation methods do you normally utilize during a business trip? (Please check all that apply).