1 SinoCDN LinkEasy Solution Technology & Application Creating New Business Opportunity Oct 2002

2 LinkEasy Product Line LinkEasy Standalone Edition (LE-1000) –Designed for merchants like cafe, restaurants, business centre, property operators and hotels to collect internet access charge LinkEasy Services Provider Edition (LE-2000) –Designed for both merchants and internet service providers to collect the internet access charge –Internet service provider could Provide value added solution on top of broadband service Boost the sales of the broadband service Extend point of presence (POP) to Public Access Points or Hot Spots for its subscribers or roaming users Differentiate its service from their competitors, attracting more customers to pay for their core business service Absorb more commercial broadband users which have a strong need to access internet in hotspot with company account –Property owner could charge the internet access at its premises like building, shopping mall, MTR stations through ISP

3 Personalized Service Portal Application Server IP Service Switch Portal Server 1. Convenient to users - Subscribers enable their own access services through their browser. Server Media Server Internet Why LinkEasy Can Create New Business Opportunity? Hotels or Service Providers Billing System User Profiles Customized Services Service Usages Retrieve Account Information $$$$$ 2. Manage network resources by controlling bandwidth usage and service usage 4. Versatile Billing Model 3. Localized Advertisement on login webpage Ethernet or xDSL network Authentication? Yes LE-1000

4 SinoCDN LE-1000 Internet Hotel PCs, Business Travelers Notebooks or Wireless Internet Access Devices Deployment Scenario using LE-1000 Simply plug in the network connector provided and it is ready to be online!!

5 LAN Hotel / MDU Schools, institution, Shopping malls Offices, Cafe, MTR/airport stations Hotels, Schools, Office, ISPs, ASPs Network Providers. Telecom Easy to deploy and sell their bandwidth and value-added services Simple Deployment Model Internet LinkEasy Manager

6 LinkEasy Solution Architecture MediaOS –Development kernel of LinkEasy Security –Provided by MediaOS for secure access and management environment QoS –Provided by MediaOS for traffic and bandwidth management AAA –Authentication, Authorization & Accounting Network Access –Broadband Internet access service Value-Added Services –NAT, VLAN, HTTP, FTP, streaming, SMTP relay, portal advertisement etc. Policy & Network Management –Management and Policy control for authentication, billing, QoS, security, other services and the whole LE system Policy & Network Management MediaOS SecurityQoS Value-Added Services AAA Network Access

7 LinkEasy Service Provider Edition LinkEasy Contain all basic features of LinkEasy Standalone Edition -Provide global account roaming capability -Support walk-in users account generation LinkEasy Manager -Authenticate users to corresponding ISPs RADIUS servers -Gather and generate centralized billing information to support various kinds of billing model -Provide centralized network monitoring and management  LE-2000 and LinkEasy Manager work together as Service Provider Platform to create new business opportunity !!

8 RADIUS server LE-2000 LinkEasy SP Edition Standard Deployment Scenario LE-2000 Billing Server Service Provider Network Internet Billing Information flow Real Estate Chain Hotel Chain Cafe LinkEasy Manager

9 Current Released Features of LinkEasy Features of LE-1000 & LE-2000 –Plug and Play Access (DHCP and Static IP) –High-speed Internet connectivity (Fast Ethernet) –NAT, PAT –Centralized authentication and billing management –SMTP Relay –Time-Based Billing –Check-in/out Time Editing –Unplugged logout & Expire timeout detection –Port-Based Authentication (Bill my room) –Web-Based Administration Interface –No Client Software Required, login through web browser –Traffic Shaping (Bandwidth limiting) –Free Access Sites, Portal advertisement –Portal Denial Rules –Portal Redirection

10 Current Released Features of LinkEasy Features of LE-1000 & LE-2000 (cont..) –IEEE802.1q per port VLAN support –RADIUS Support (LE LEM) –Login Account, billing my room account & ad-hoc (walk-in generated) account (LE-2000) –Power supply redundancy (LE-2000) –Statistics Gathering & Analysis –Log data backup to remote site –Protocol support: HTTP, HTTPS, FTP, SMTP, POP3, IMAP, ICQ, TELNET etc.

11 Benefits of Deploying LinkEasy Service Provider Edition Controllable Revenue –Instead the revenue of Hotel, hotspots & Cafe controlled by their infrastructure service provider, they can control the revenue of new service by themselves –New value-added services can leverage the core business and generate more revenue –Hotel, Hotspots & Cafe can promote their core business services in promotion web page through LE-SP

12 Benefits of Deploying LinkEasy Service Provider Edition (cont.) Solve traffic loading problem for authentication and metering system put in centre of the network –In such a centralized approach, all Internet traffic will go through that system at the network centre –It poses traffic loading problem when number of broadband users at the network edge increases –Failure of any centralized system will result in service interruption to all users –The BRAS also has its capacity limitation for upgrade –Distributed authentication and metering is more desirable to avoid aggregated loading to the system in the network centre –LinkEasy distributed architecture allows add-on-demand to achieve a highly scalable solution

13 RADIUS Router Layer2 switch LE-2000 Property 1 Router Layer3 switch Telco IP Network Internet LE-2000 Layer2 switch Property 2 ADSL Modem LinkEasy SP Edition is located in Property/Hotel premises Deployment Scenarios of LinkEasy Solution for Telco/ISP (Scenario 1) LinkEasy Manager

14 Deployment Scenarios of LinkEasy Solution for Telco/ISP (Scenario 1) The benefits of this deployment for Telecom Carrier are –The account administrative functions of LE-2000 can be kept within the LAN, thus it will not be affected even if the WAN link is congested or disconnected –For VLAN configuration, deploying LE-2000 in Hotel/Property premises would allow flexible control and ease of management by Service Provider –Our patented QoS feature can intelligently define and prioritize the WAN Link traffic, which is commonly the bottleneck for downstream and upstream access. E.g. if 100 active users connected to a 10Mbps Ethernet WAN Link, each active user at most can use 100kbps for data transmission. If the traffic priority cannot be policed, users have to contend for the limited bandwidth resources, as a result, all users are suffered. –It allows user with higher priority can have bandwidth guaranteed for both upstream and downstream data transmission so that true broadband performance is delivered.

15 Deployment Scenarios of LinkEasy Solution for Telco/ISP (Scenario 2) RADIUS Router Internet LinkEasy-SP stack Layer3 switch Layer2 switch Layer3 switch Property 1Property 2 LinkEasy SP Edition is located in Telecom Carrier Facility Centre LinkEasy Manager

16 Deployment Scenarios of LinkEasy Solution for Telco/ISP (Scenario 2) The benefits of this deployment for Telecom Carrier are –Better utilization of LE-2000, they can share the concurrent license among Hotels/Properties –It is more convenient for Telecom operators to perform hardware maintenance and basic network operations However, for this kind of deployment, there are a number of drawbacks: –The network between Telecom Carrier and Hotel/Property should be highly reliable since once the network connection is congested, the hotel staff would not be able to access the account administration interface, and may also contend with the user data traffic –VLAN enabled switches to separate different Hotel/Property traffic may lead to performance degradation of core switches, which in turn would affect user access performance

17 LinkEasy Deployment in Hospitality Authentication message between LE and LEM Authentication message between LEM and RADIUS server RADIUS sends user information to billing server Internet LinkEasy Hotel, Property or Hospitality LinkEasy Manager RADIUS Server Billing Server L3 Switch Operator machine 4/F 3/F 2/F 1/F L2 Switch Router / ADSL modem Hotel, Property or Hospitality

18 LinkEasy Deployment in Campus Internet Campus Backbone LinkEasy Residential Hall Engineering School Canteen LinkEasy Manager RADIUS Server L2 Switch L3 Switch Business School L2 Switch L3 Switch LinkEasy AP L3 Switch RouterOperator machine L2 Switch

19 LinkEasy Deployment in Hotels or Retail Chain Operators Internet ISP Network LinkEasy Hotel, Retail Store, Restaurant LinkEasy Manager RADIUS Server Billing Server L2 Switch AP Operator machine Router /ADSL modem L3 Switch Router Hotel, Retail Store, Restaurant

20 LinkEasy Deployment in Wholesale Solution (Multiple-ISPs to Hotspots) Internet Telco Network ISP A ISP B LinkEasy Shopping Mall, Café, merchant stores, Public transportation terminal LinkEasy Manager RADIUS Server Billing Server Authentication message between LE and LEM Authentication message between LEM and RADIUS server RADIUS sends user information to billing server L2 Switch AP Shopping Mall, Café, Merchant stores, Public transportation terminal Shopping Mall, Café, Merchant stores, Public transportation terminal

21 Limitation of Current Hotspots Wireless Service Wireless services deployed is often limited to its own subscribers only, so revenue generated from the Hotspots are very limited. Other retail ISPs and walk-in users have no ways to enjoy the wireless internet service SinoCDN LinkEasy SP Edition could be deployed by the service provider to act as Universal Services Provider (USP). The USP offers service to other retail ISPs and walk-in users.

22 USP’s IDC Centralized Network Monitoring Real-time configuration User Account Management & Integration Billing system integration ISP 1 RADIUS server ISP 2 RADIUS server ISP 2 or Wireless USB Client Wireless PC Card USP RADIUS server LE-2000 Authenticate Retail ISP user accounts using Retail ISP RADIUS Server through LinkEasy Manager LinkEasy SP Edition USP Deployment Scenario LinkEasy Manager

23 Universal Services Provider Biz Model For Service Provider Account users –For existing broadband users in USP, they can use USP accounts to access internet. Users receive the bill from USP by the end of each month => USP get all the revenue generated For Other Retail ISP Account users –The Retail ISP account holders can make use of their existing accounts to access internet in the Hotspots –Since “LinkEasy Manager” collected all internet access traffic details, USP then can charge the Retail ISPs for such roaming services => USP, Retail ISP can share the revenue For Walk-in users –Walk-in users can also enjoy the wireless broadband internet access through LinkEasy available hotspots. The hotspot operators create an account in the Hotspots –Hotspots, coffee shop or hotels collect the wireless broadband services charge from those walk-in users. At the end of a month, USP can charge those Hotspots based on the different charging schemes like access time, traffic volume etc. => USP & Hotspots can share the revenue

24 Benefits of Universal Service Provider Biz Model Benefits of USP –Leverage existing infrastructure to increase revenue on internet access –Attract other retail ISPs to provide wireless internet access service to their subscribers –Can make use of LinkEasy free site promotion channel to promote other services Benefits of Retail ISPs –Provide value-added services to existing subscribers –Attract more users to subscribe to their broadband –Minimal investment for launching the services extensively –Differentiate its service from their competitors, attracting more customers to pay for their core business service –Can make use of LinkEasy free site promotion channel to promote other services –No need to hire extra people to operate or manage the wireless infrastructure, since USP has already provided such services

25 Benefits of Universal Service Provider Biz Model (cont.) Benefits of Hotspots/Property Owner –Provide additional revenue from wireless internet access –Make use of LinkEasy free site promotion channel to promote other services