Jl. Babarsari 44 Yogyakarta 55281Telp Fax www.uajy.ac.id THEORETICAL FOUNDATIONS Week 4 Dr Gregoria Arum Yudarwati 1

Jl. Babarsari 44 Yogyakarta 55281Telp Fax www.uajy.ac.id Academic Disciplines contributing to understanding of Risk and Crisis Communication DisciplineTheory Contribution PSYCHOLOGYMental models approach to risk and crisis communication SOCIOLOGYDisaster evacuation theory Social response to disasters Social and institutional networks during disasters BUSINESSOrganisational sensemaking theory Organisational learning theory High reliability organisational theory MATHEMATICAL AND PHYSICSChaos theory Complexity Theory Sandpile /Self-organised critically theory POLITICAL SCIENCESPolicy change theory and catastrophic disasters Deep security theory 2

Jl. Babarsari 44 Yogyakarta 55281Telp Fax www.uajy.ac.id Theories of Crisis Communication 1.CORPORATE APOLOGIA  The speech of self-defence  Emphasizes managing the threat created by a persuasive attack against organisation  Apologetic crises are the results of charges levelled by corporate actors (e.g. Media or public interest groups) who contend that an organisation is guilty of wrongdoing.  Focuses on an apology for wrongdoing  Features communication strategies for the apology 3

Jl. Babarsari 44 Yogyakarta 55281Telp Fax www.uajy.ac.id Theories... (contibued) 2.IMAGE REPAIR THEORY  Emphasizes repairing the threat to the image of the accused  Focuses on accounting for organisational actions that caused the crisis  Features communication strategies for managing the account 4

Jl. Babarsari 44 Yogyakarta 55281Telp Fax www.uajy.ac.id Theories... (contibued) 3.SITUATIONAL CRISIS COMMUNICATION THEORY  Emphasizes lowering crisis attributions of responsibility for the crisis  Focuses on determining communication based upon the type of crisis and the organisation’s reputational assets  Features flow-chart decision-making process for using crisis response strategies to influence stakeholder perceptions or attributions of responsibility 5

Jl. Babarsari 44 Yogyakarta 55281Telp Fax www.uajy.ac.id Theories... (contibued) 4.ORGANISATIONAL RENEWEL THEORY  Emphasizes opportunities to learn and grow from the crisis  Focuses on creating opportunities inherent to crisis events  Features broad leadership and organisational communication guidelines, emphasizing strong positive values, an optimistic forward-looking perspective, and learning to overcome the crisis 6

Jl. Babarsari 44 Yogyakarta 55281Telp Fax www.uajy.ac.id Theories... (contibued) FOUR THEORETICL OBJECTIVES OF THE DISCOURSE OF RENEWEL THEORY 1.Organisational learning 2.Ethical communication 3.Prospective versus retrospective vision 4.Effective organisational rhetoric 7