HEADLINE EXAMPLE Proprietary and Confidential STRONGVIEW ADVANTAGE UNICA – STRONGVIEW INTEGRATION

Proprietary and Confidential Reintegration of campaign data back into Unica Data transmission latency Lack of advanced marketing features Recurring and escalating CPM fees Issues with scalability, performance and usability Are you experiencing any of these challenges with your existing ESP? FRUSTRATION

Proprietary and Confidential Increase the value and ROI of your Unica Campaign implementation Integrate natively with Unica output tables, eliminating manual data transfer Easier re-integration of data and correct attribution to Unica Campaign Increase data transfer frequency, allowing a real- time view of customer activity THE SOLUTION “Unica integration enabled us to have a complete view of the customer” Unica + StrongView

Proprietary and Confidential EXPERIENCE YOU CAN COUNT ON: IHG Live in 3 months, including both ad- hoc & transactional campaigns. Consolidated onto a single platform – eliminating Epsilon & Silverpop. Integrate deeply with Unica for all batch & triggered/transactional s. Arm marketers with a sophisticated app for channel execution.

Proprietary and Confidential EXPERIENCE YOU CAN COUNT ON: CHOICE HOTELS Extensive RFP and market review. Invited all providers from Forrester Wave to participate in RFP. Selected StrongView for deployment Q3-FY12. Easiest UI for marketing team. Tightest integration with Unica.

Proprietary and Confidential U NICA : H OW IT W ORKS Create Flowchart Define Segmentation & Target Cells Execute Flowcharts Reports / BI / Retargeting Data Mapped To Unica Response Tables Success, Aggregate, & Tracking Data Point to/Import Data Source Define Target(s) Create Message Templates Create Mailing Response Data Launch/Schedule Mailing Reports Unica Campaign Message Studio Track & Collect Response Data Data Warehouse StrongView Data Connect Unica Generated Temp Tables Or Flat File(s)

Proprietary and Confidential Key Benefits: Dynamic, one-to-one marketing offers assembled and delivered in under two seconds. Real-time access to customer response data provides the enterprise with a single, current view of the customer. Tight integration with Unica Interact for RT offer displays in Transactional s. Efficiencies gained through StrongMail’s Strategic and Production Services have reduced number of external FTE’s needed to manage their programs from 8 to 2. Full data re-integration of campaign results back into Unica Campaign. Return on Investment: Saved millions of dollars in delivery costs. 75% reduction in staffing requirements. marketing performance has “increased significantly”. 81% reduction in time to build and deploy dynamic s. R EAL - TIME I NTEGRATION H AS I TS B ENEFITS

Proprietary and Confidential Increase the value and ROI of your Unica Campaign implementation Integrate natively with Unica output tables, eliminating manual data transfer Easier re-integration of data and correct attribution to Unica Campaign Increase data transfer frequency, allowing a real-time view of customer activity SUMMARY