 2001, MphasiS. All rights reserved. Ayşe Başar Bener More about E-biz.

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Presentation transcript:

 2001, MphasiS. All rights reserved. Ayşe Başar Bener More about E-biz

 2001, MphasiS. All rights reserved. Ayşe Başar Bener E-Business End-to-End Vision Strategy Readiness Planning Management Execution

 2001, MphasiS. All rights reserved. Ayşe Başar Bener E-Business Strategy Process Feasibility Analysis E-Business Strategy Candidate E-Business Model(s) Readiness Assessment Research

 2001, MphasiS. All rights reserved. Ayşe Başar Bener BrokerTransactInteractInform Strategy and Investment Approaches Brochureware Sales Processing Business Integration Account Info. Transaction Processing Low Process and Investment Intensity Value Delivered High Passive Wait and See Defensive Testers Aggressive Positioners

 2001, MphasiS. All rights reserved. Ayşe Başar Bener E-Business Strategy Customer Demand Competition Business Value Proposition  Risk/Reward Trade-offs  Strategic Competencies  Return on Investment  Business Readiness  Product Offerings  Pricing  Reach (channel convenience)  Market Acceptability The Sweet Spot = The E-Business Strategy

 2001, MphasiS. All rights reserved. Ayşe Başar Bener Getting to the Plan Change Management Sourcing Metrics Technology Architecture and Delivery Assessment Business Architecture and Delivery Assessment Architecture(s) and Implementation Plan(s) E-Business Strategy

 2001, MphasiS. All rights reserved. Ayşe Başar Bener Think Product Development RequirementsDesignBuildQA ReleaseManufacturingChange Mgmt.Operations Content Development Security Human Factors Human Factors

 2001, MphasiS. All rights reserved. Ayşe Başar Bener Architecture and Technology Issues Suppliers and Customers Web Browsers Marketing  Procurement  Logistics Inventory  Orders  Customer Service API’s, Message Queuing, Processware Extranet/VPN Common Data Warehouse Channel Partners Personalization Internet Indirect Channel Direct Channel Intranet Users Firewall App. Server Framework Integration Tools EC Software & Services Extranet Member Controls Semantic Reconciliation Consultantware Transaction Manager Security & Directory Svcs. Profiles  Rules Content  Pricing

 2001, MphasiS. All rights reserved. Ayşe Başar Bener Diversified Manufacturing Co. BTBB2C Inform Interact Transact Broker Process and Investment Intensity E-Business Process Type B2B Drivers Channel shift away from direct sales force Roadmap Exchange product information with online catalogs Take orders on own site Integrate with E-procurement sites Issues Creation of online content management infrastructure Channel shift Strain on current order management processes and systems Nonoptimal organization layout, goals

 2001, MphasiS. All rights reserved. Ayşe Başar Bener Are You Ready? Strategize Plan Execute BUSINESS Strategy Team Alliance Mgmt. Brand Mgmt. Change Mgmt. Offering Mgmt. CORE INFRASTRUCTURE Fulfillment Customer Relationship Management EDI/Bus. Integration Constituent Behavior Emerging Best Practices: Business and Tech. Delivery Pervasive Computing Technologies RESEARCH TECH. DELIVERY App. Dev./Content Mgmt. Data Center Core Application Stds. Web App. Framework Integration Arch. Data Warehouse Security

 2001, MphasiS. All rights reserved. Ayşe Başar Bener SecurityMgmt. Multichannel Front- End Gateways Back-End Middleware Gateways ApplicationServer Integration Broker Development Tools and Facility A Framework for Web Application Development and Deployment

 2001, MphasiS. All rights reserved. Ayşe Başar Bener Competing Composite Application Tools Integration Brokers Integration Servers Middleware Packaged Apps. Terminal Emul. and Screen Scrapers AD Tools App. Servers