MUJI 無 印 良 品 心理三 蕭卉秀 財法四 簡妤庭 497742318 王雅涵 ‎ 英文四 周芳 499411200 劉敬亭 心理三 蕭卉秀 財法四 簡妤庭 英文四 周芳 英文四 謝沛恩 資管四 郭筱玫 資管四 王雅函 企四丙 林世昀 497742318 王雅涵 499411200 劉敬亭 499411468 周彥君 黃筱筑 496542321 蕭名君 賴品如 ‎

Introduction of MUJI MUJI 無印良品

They dedicated to promoting a philosophy of life that offers their consumers with simple, natural, high-quality and affordable life-related products, instead of wasting extra materials in making their products. That is, they focus on both the consumers’ needs and the environmental issues. Today, MUJI has became a world-wide famous brand which has stores all over the world. MUJI 無印良品

How to Make It Work? They cooperated by bringing a brand new Life Style Store into Taiwan. The central idea of a Life Style Store is to promote the simplicity and nature in life with a reasonable product price. (Which meet most of the consumers’ needs) This kind of idea is put into designing all kinds of items. Such as clothes, household items, food, etc. Consumers like it → They want it → They buy it → Success

Matsui, Tadamitsu (松井忠三) CEO Matsui, Tadamitsu (松井忠三)

Management Open style design -Combination of stocks and stores -Increase the visibility of goods and reduce inventory pressure Further strengthen the power of commodities -From visual and touch to smell and taste.

Management Direct Selling Store Innovation -CEO personally re-selection, arrangement, training and inspecting stores Elastic expand stores -open new stores before making a profit -In Taiwan : according to the development of district property to do with customers and to show flexibility in strategy

Management Team to simplify - design and planning department: 15 people - Design Advisory Committee: 8 people - Overseas designers :4 people

No-brand brand Simple. Functional. Affordable Recycling or reselling the unsold products in the same condition. MUJI promotes a Pleasant Life it’s philosophy- 1. NO BRAND QUALITY GOODS 2. SELECTION OF MATERIALS  3. PACKAGING

MUJI'S PHILOSOPHY OF 'NO BRAND QUALITY GOODS' 1.Most suitable raw materials 2. Industrial materials 3.Recycling unused materials NO BRAND QUALITY GOODS PACKAGING  SELECTION OF MATERIALS  1.Making the best use of materials while considering environmental issues. 1.Simplicity 2.Conserving resources and reducing waste.

Three Promises for Corporate Operation Make challenges customer viewpoint Communities Rise to the challenge of global growth and development 1.Customers 2.Growers 3.Manufacturers Offer new value and appeal, From customer viewpoint.

Design and Style Brand And Philosophy 12

Design and Style Minimalism Customers Environment Basic life style No-brand brand. - MUJI means "no-label." Basic life style Natural Simple Proper Prices High Quality Eco-friendly Recycling Minimalism Customers Environment 13

MUJI’s Popular Products Why are they different?

Pencil Refills Recyclable paper

Markable Umbrella

Attaching a name tag Recognize your umbrella! Avoid getting the wrong umbrella.

Towel with further options The edge of the fabric or cloth will get loose easily.

Tower > Bath mat > Floor/Dust cloth Textured surface doesn’t unravel fabric The lines act as a marker Reusable!

Wall Mounted CD Player Creativity, more aviliable space More More available space

Just pull the cable!

SWOT Analysis Strength Products- what you see is exactly what you get speech. Perfectly clear and global brand personality Eco-friendly More and more products High quality 22

SWOT Analysis Weakness Could have more fancy design DIY might be difficulty to somebody Higher quality lead to higher prices

SWOT Analysis Opportunity Increasing – friendly market Strong customer demand More channel to achieve products ex.http:// www.books.com.tw

SWOT Analysis Threat More and more competitor ex. Working house, DAISO, Hands Tailung Economic slump Overtaken by others

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