Case Study- Fullers Fine Jewelry, Dallas, Texas Accolade Made-to-Order

A Dallas tradition

Before:

After:

Accolade platforms and elements in Beige Ostrich and Metallic Bronze Vienna leatherettes

Before: Showcases look crowded

After: More organized, easier to shop

Contrasting colors highlight pieces

Before: Trays did not “present” merchandise well

After: Flat trays make rings easy to see

Beige Ostrich material adds texture

Highlight better items on back riser

Colored stones organized by type

An Accolade Narrow 11” platform centered between 2 Accolade Regular 22” platforms narrownarrow

Accolade 22” platform turns corner

Before: Contrasting trim is distracting

After: Accolade ring fingers and trays with contrasting trim shows merchandise nicely

Before: Some elements sit on floorboards

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