Co-funded by the European Union The challenge of cyber-bullying Current situation and counter-measures by the Safer Internet Centre Germany VI. International Media Conference 26 – 28 September 2011 Balatonalmádi, Hungary Safer Internet DE Sebastian Holtz

Co-funded by the European Union Safer Internet Programm Introduction Sebastian Holtz | VI. International Media Conference | The Safer Internet Programme aims at empowering and protecting children and young people online by awareness raising initiatives and by fighting illegal and harmful online content and conduct. The Safer Internet Programme brings together stakeholders who can contribute to make the Internet safer: it funds, in particular, a network of NGOs active in the field of child welfare online, a network of law enforcement bodies who exchange information and best practices related to criminal exploitation of the Internet in dissemination of child sexual abuse material and a network of researchers who gather information about uses, risks and consequences of online technologies for children's lives. Industry-regulation is also encouraged.

Co-funded by the European Union Safer Internet Centre Germany Segmentation Sebastian Holtz | VI. International Media Conference | Awareness Centre Promoting media literacy / awareness raising Hotlines Helpline Reporting illegal content Counselling centre for children, young people and parents

Co-funded by the European Union Cyber-bullying is the term used to describe the intentional insulting, threatening, humiliation or harassment of others using modern communication technologies. Cyber-bullying Definition Sebastian Holtz | VI. International Media Conference |

Co-funded by the European Union Cyber-bullying Characteristics of cyber-bullying Sebastian Holtz | VI. International Media Conference |  Web 2.0 and mobile phone functionalities enable perpetrators  permanently (24-hour invasion of private life)  and anonymously to create new bullying content and make it accessible for others.  Victims of cyber-bullying content gain knowledge at a late stage or never.  Online available and spreaded content (via mobile phone) is very difficult to control: Within a short time period, thousands of people may see it, save it and make it available online again.

Co-funded by the European Union Cyber-bullying Flaming Harassment Denigration Impersonation Outing and Trickery Exclusion Cyberstalking Cyberthreats Willard (2007) Cyber-bullying Characteristics of cyber-bullying

Co-funded by the European Union Media used in the context of cyber-bullying: Source: Study on cyber bullying among school children, by University of Koblenz-Landau (ZEPF) in 2007 Cyber-bullying Media used

Co-funded by the European Union Mobile phone: Making repeated anonymous calls and sending cruel messages (incl. threats, intimidation, insults) Instant Messenger: Sending cruel messages, images or videos Using a different account to send malicious messages to the list of contacts Cyber-bullying Media used

Co-funded by the European Union Chatrooms  Sending cruel or threatening anonymous messages  Groups, which deliberately ignore certain persons  Making friendships under false pretences (in order to obtain personal information -> possible consequences: blackmail, libel)  Sending cruel or threatening messages  Sending unsuitable content (incl. videos, images or even computer viruses) Cyber-bullying Media used

Co-funded by the European Union Video sharing websites:  Publishing humiliating videos about a person  Uploading private recordings after a separation in order to humiliate Social network sites: Writing cruel comments about images or on pinboards Creating a fake profile and pretending to be a certain person, e.g. to cheat or humiliate someone Cyber-bullying Media used

Co-funded by the European Union

Co-funded by the European Union Cyber-bullying Problems in communities „There have been insults or wrong facts about me in social communities:“

Co-funded by the European Union Cyber-bullying Problems in communities “Do you know anybody who has been bullied within your circle of friends?”:

Co-funded by the European Union Cyber-bullying Who are the perpetrators? Study (2007) of the “Centre for Empirical Pedagogy Research” at the University Koblenz- Landau Mostly schoolmates have been identified as perpetrators

Co-funded by the European Union Klicksafe.de Awareness raising strategies by klicksafe

Co-funded by the European Union  Produce publications: e.g. Creation of guidelines on privacy protection settings within social network sites  Being proactive: Cooperation and regular consultations with social network sites provider in Germany  Build knowledge: Online/Offline seminars for teachers, parents (CT4P), multipliers on how to deal with cyber bullying (preemptive measures, counter-measures) Counter measures What klicksafe does

Co-funded by the European Union  Informing about the phenomenon „cyber- bullying“  Informing about and explaining safety measures  Informing about what persons concerned can do (how to contact service providers, block contacts)  Advising about alternative possibilities for consulting and assistance Counter measures Raising awareness – building knowledge

Co-funded by the European Union For teachers teaching kids > 7th grade Six lesson sheets Content: –What is cyber-bullying? –Cyber-bullying at school –How to deal with cyber-bullying? –What to do if you are affected –What does the law say? –How do I contact service providers? –Where do I find help –Links and further reading Counter measures Raising awareness – Cyber bullying teaching module

Co-funded by the European Union Cyber-bullying Raising awareness – Guidelines for social networks

Co-funded by the European Union Social Communities November 2009 Data Protection February 2010 Cyber-bullying Teaching Modules

Co-funded by the European Union Handouts for parent- teacher conferences klicksafe-brochures Cyber-bullying Teaching Modules

Co-funded by the European Union Cyber-bullying Raising awareness - Website

Co-funded by the European Union Köszönöm a figyelmet! Thank you for your attention! Safer Internet DE Sebastian Holtz +49 (0)