Your warranty only covers the “IF” Your Gold Card Covers the “WHEN”

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Presentation transcript:

Your warranty only covers the “IF” Your Gold Card Covers the “WHEN”

The Gold Card Membership Provides to your customers for 3 years Provides to your customers for 3 years –National Roadside Assistance –Oil & Filter changes Including synthetics Including synthetics –Brake Pads/Shoes –Safety Inspection and Emission Tests –Tires –Tire Road Hazard –Battery Replacement (1 st year only) –Discounts on Accessories, Parts and Labor –Future, Friends and Family Car Purchase Discounts –Transferable

Member Value Individually Priced Individually Priced –National Roadside Assistance $300 –Oil & Filter Changes $315 –Brake Pads/Shoes $70 –Safety/Emission Tests$135 –Tires $300 –Battery $80 –Tire Road Hazard$75 –Key Remote Replacement/Program$500 –Discounts Parts/Service/Purchase$+++ Total$1,775+ Add Truck,SUV,AWD$2,065+

Profit Centers F&I F&I –Additional product of value Pair with service contract or gap as a part of your menu process Pair with service contract or gap as a part of your menu process Replace etch, creates a better value Replace etch, creates a better value Additional Gold Card discounts with our service contract provider Additional Gold Card discounts with our service contract provider Increases F&I penetrations and profits Increases F&I penetrations and profits

Profit Centers New and Used Sales Departments New and Used Sales Departments –Closing Tool, adds value Give card not lower price, over $1300 value Give card not lower price, over $1300 value –Every vehicle gets a Gold Card Creates piece of mind Creates piece of mind Customer going to spend it anyway Customer going to spend it anyway –Customer Retention Brings back to service Brings back to service Discounts to buy again Discounts to buy again

Profit Centers Parts Department Parts Department –Sales of Gold Card to Public –Discounts Parts and Accessories Parts and Accessories –Service reimbursement Oil and filters Oil and filters Brake pads Brake pads Batteries Batteries Tires Tires

Profit Centers Service Department Service Department –Sales of Gold Card to Public –Current customers by up selling –Largest area of growth potential –Increases department revenue –Increases customer retention