2015 Brand Presentation

NAUGHTY WINES FOR NAUGHTY TIMES Lost Angel’s wines are for people who appreciate bold, edgy and iconoclastic. They are as different and exciting as you’d like to be. As the old saying goes, if you only live once, make it count. If you live more than once, then who the hell cares?

What We’re About  Being different from the pack  Unique, eye-catching packaging  Letting loose our “rebel yell” on occasion  Irreverent back copy  Easy-going wine style  Food-friendly varieties  Superior quality for the price  Escape from the routine

What We Do Moscato Mischief Red Blend Cabernet Sauvignon Pinot Noir Chardonnay

Focus Placement Targets  National & regional restaurant and hotel chains  Neighborhood bistros, casual dining, comfort foods, pubs  National & regional grocery and drug chains  Liquor stores & club stores Sales Strategy  Highlight the fun, unusual label  Play up the irreverent personality of the brand  Focus on great quality for the price point

Get Lost Promotion 9/1/2014 – 12/31/2015 Coupons – $1 IRC off wine – Tiered MIR Case Card Case Glorifier Downloadable sell sheet

Anti-Social for 2015 Personality Quiz: Which Angel Are You? 2/1 – 2/15 Angel’s Weekly Blog Post 2/15 – 12/31 Photo Sharing (Instagram & Facebook): Where Do You Get Lost? 2/15 – 12/31 Find the Lost Angel Contest 4/1 - 9/30 Naughty or Nice Contest 11/1 – 12/31 Just hit #78 on the Social Media Index of more than 2,500 wine brands!!!

Sales Tools Brand Presentation Fact Sheets Brand Overview Sheet One-Page Interactive Sell Sheet Waitstaff/Wine Cards Customizeable Wine Cards Necker/Shelftalkers Blank Shelftalker Template Menu Shell Table Tent Template Menu Insert Template Tasting Mats & Tasting Note Sheets

LOST ANGEL WINES