Communications Strategy Arts for LA Pilot Advocacy Team Districts.

Slides:



Advertisements
Similar presentations
Visual and Performing Arts (VAPA) Five Year Arts Education Plan Presentation to the Board of Education June 24, 2008.
Advertisements

Communication Strategy James D. Jarvis Director of Communications, PlanIt EAST.
Campaign for Grade Level Reading - All-American City contest that focused on grade-level reading, specifically reading on grade-level by grade 3. A.
CONGREGATIONAL DEVELOPMENT TEAM REPORT ANNUAL CONGREGATIONAL MEETING March 3, 2013.
Fundamentals of Foundation Grant Research and Writing Linda Holliday, Vice President for Organizational Development.
Arts in Basic Curriculum 20-Year Anniversary Evaluation the Improve Group.
Strengthening Our Community through Resident Engagement Facilitated by NeighborWorks Umpqua Initiated 2012 Southeast Roseburg Community Building and Organizing.
TACKLING POVERTY TOGETHER Youth Contributing to Poverty Reduction.
RTI as a Lever for School Change School Partnerships for Change in Teacher Education Tom Bellamy—February 2, 2011.
A RoadMap for HOPI: NHS of Chicago’s Home Ownership Preservation Initiative.
More Than. A FIELD GUIDE TO PHILANTHROPY The Sector is Big and Diverse 80,000 Foundations + Individual Donors, Trusts and Funds HNWI/Fs Trusts Donor.
Interfacing Initiatives Hometown Collaboration Initiative (HCI)  Expansion of leadership and civic engagement to capitalize on innovative strategies 
H.E.R.I.T.A.G.E., INC. Helping to Enhance Resources by Incorporating The Arts to Gain Education.
Vital Signs – a community indicator report Presentation to Australian Community Philanthropy April 30 th, 2014 Faye Wightman Vancouver, Canada.
1 © 2013 Learner-Centered Initiatives, Ltd Signature Practices and the ISLLC Standards Facilitated by Joanne Picone-Zocchia Learner-Centered Initiatives,
Strategic Volunteer Engagement Business Challenge Group July 27, 12:30 – 2:00 p.m. ET.
Content Governance & Writing for the Web Everything I Know About SharePoint Governance … I Learned From My Mother.
Campus & Young Adult Engagement Overview. 2 Campus & Young Adult Engagement Goals: Help young adults (ages years old) advance the common good on.
October 2014 Update. SS Learning Standards Learning Standards Part of Standards issued in 1996 Resource Guides in th grade (Econ & P.I.G.) updated.
+ Strategic Plan Overview May 21, Process Full Board Retreat – Vision, Values, SWOT and Strategic Issue Area Identification – January Strategic.
And why your school should be a part of it.
Destination: Inclusion
EXCELLENCE AND SUSTAINABILITY BUILDING COMMUNITY CONNECTIONS.
Welcome to the Arthritis Foundation Volunteer Orientation arthritis.org.
Forum for Agricultural Risk Management in Development AgRiskManagementForum.org A Forum for Ag-Risk Management Practitioners Orientation & Navigational.
Grant Workshop June 24, Grant guidelines available for download at
A Roadmap to Service Excellence Information Technology Strategic Plan University of Wisconsin-Madison A report to the ITC
Live Healthy Napa County Creating and Sustaining a Common Agenda.
The Eleanor Roosevelt Center Five Year Strategic Plan The Eleanor Roosevelt Center December 18, 2010.
Anti-Poverty Advocacy & the Press: What We’ve Learned Illinois Poverty Summit Project
Disrupting the Cycle of Intergenerational Poverty Through Education.
The Wallace Foundation’s Approach to Scale Will Miller President, The Wallace Foundation Professional Learning Community Expanded Learning Opportunities.
Live On Board Briefing and Update. Goals Strengthen 28 Jewish organizations by helping them build endowment through bequests Develop institutions’ skills.
Overview: FY12 Strategic Communications Plan Meredith Fisher Director, Administration and Communication.
This PowerPoint includes slides from two related presentation sessions: Parents: One Relationship, Many Roles Parents: Systems That Work.
NCOA/RespectAbility From Promising to Best Practices in the Civic Engagement Presented by Thomas Endres V.P. Civic Engagement & Director of RespectAbility.
Sara Lyons, Program Director Community Foundations of Canada October 27 th, 2011.
Tools, systems, and secrets from Wilder Foundation’s Caregiver Services.
Integrating Advocacy into your Organization Using Your Whole Team.
KBC Strategic Park Partnerships Memphis: Parks Advocacy September 1, 2015.
Designated County Partner Grassroots Grant Application.
Partners Over 80 school districts in California including: Loa Angeles, West Contra, San Jose, Long Beach, Ravenswood Benefits to our Organization Coordinated.
Peterborough Creative City. The journey of a creative city A programme of high quality arts events and programme to raise the creative profile of Peterborough.
DIPLOMAS NOW SUMMER INSTITUTE JULY 7-9, 2011 BOSTON, MA Welcome to Day 2!
Marin Strong Start. Coalition Beginnings Shared Interests.
Sara Lyons, Program Director, Community Foundations of Canada Don Basham, Director, Sunshine Coast Community Foundation Trina Prior, Manager of Grants.
Fifty Percent Plus One (or, in our case, 136) Planning for Local Ballot Initiatives.
Why Attend Rotary Leadership Institute?
Poem Possibilities Using grants to foster collaboration Brenda Cowe School Library Media Specialist.
Supporting and Engaging Consumers PCPCC Annual Summit: All eyes on the PCMH Shannah Koss, Koss on Care LLC October 22, 2009.
Best Practices for Improving International Competitiveness Managing Institutional Reputation and Putting Yourself on the Map May 17, 2014 Massachusetts.
XYZ Corporation 2011 United Way of Greenville County Campaign I’M A CLASSROOM. I’M A HISTORY BOOK. I’M A LITTLE TEAPOT. I’M A BOWL OF SPAGHETTI. I’M A.
Presentation to North Carolina State Board of Education Global Education Task Force March 14, 2012  Adam Hartzell, Executive Director  Matt Friedrick,
United Way of Delaware Agency Report Education Presented by Paulette Robinson-Wilkerson.
PARENTS ARE OUR PARTNERS Jamilah Fraser Chief of Communications The School District of Philadelphia July 2011.
Looking Ahead: Developing YOUR State Agenda Incorporating the NACM National Agenda into Your State Association Agenda Presentation at BLANK LOCATION DATE.
Social Media & The Navy League Mission Navy League of the United States Citizens in Support of the Sea Services Social Media Engagement – Why It Matters.
Understanding Cultural Planning Considering a Cultural Plan for Erie and Niagara Counties Impact and Issues Presented to the Greater Buffalo Cultural Alliance.
Development 101 Hilary Odom Director of Corporate and Foundation Relations Chicago Shakespeare Theater.
District Climate Survey—Parents & Community Results and Analysis June /10/20101.
Looking Ahead: Incorporating the NACM National Agenda into Your State Association Agenda Developing Your State Agenda.
Collaborating on School Reform: Creating Union- Management Partnerships to Improve Public School Systems.
Foundation Giving Strategies Helen Mattheis The Greater Cincinnati Foundation December 13, 2011.
STRATEGIC PRIORITIES The Association of Waldorf Schools of North America SM entered a new strategic visioning cycle in 2014 and completed.
Better life. Better health. A better North Carolina.
Michigan Humanities Council 2011 ALA Annual Conference New Orleans, LA June 25, 2011.
Transforming Government, Transforming Communities Strengthening the Federal Workforce to Help Communities Implement Place-Based Initiatives Transforming.
…Wherebreakfast, and learninglunch, take a summer break! don’t.
2016 Highlights and 2017 Goals and Initiatives
PST RESOURCE OVERVIEW NAME of the resource / tool
Presentation transcript:

Communications Strategy Arts for LA Pilot Advocacy Team Districts

Background  Five Pilot Arts Advocacy Teams started in 2009/2010  AFLA & Teams quickly realized distinct strategies were needed in each community  Each Arts Advocacy Team took on a specific level of involvement, leadership style, and relationship to Arts for LA

Now What? As we train more people in more communities, we wanted to continue supporting the pilot communities. Communications was identified as a way to highlight successes in the Pilot Districts as models for others Countywide.

Communications Strategy Arts for LA will work with Burbank, Santa Monica- Malibu, Paramount, Montebello and Culver City to identify compelling local stories.  Advocate Profiles  News Stories  Blogs  Features

Principles & Style Guide: Our Communications Roadmap  Positive  Solutions-Based and Strategic  Focus on issues, themes or stories, not attacking people or publicizing one organization

Principles & Style Guide: Our Communications Roadmap  What we want:  Stories from the community  Inspiration and practical solutions for other communities  Opportunities to provide a larger context for a theme or issue  What we want to avoid:  Publicity for a specific organization or event (including AFLA, school districts or member organizations)  A “report-out” description of a program  Focus on the deficit instead of the solution

Example: Jerry’s Blog Original first paragraphs: The Los Angeles County Arts Commission’s Cultivate/Create Initiative, funded by the National Endowment for the Arts and the Los Angeles County Quality & Productivity Commission, provides $10,000 grants to nine arts organizations to commission new works of art. The commissions help drive donor engagement and strengthen the connections between the organization, the artists and the people who support them. Presentations of the new work will be in the first half of June 30, The Colburn Foundation is providing $5,000 in general operating support to two additional groups.

Example: Jerry’s Blog Revised first paragraphs: Over eighty percent of contributed income for non-profits comes from individual donors and small family foundations. In recent years, there’s been a concerted effort in several communities to increase contributions from individual donors, particularly modest amounts of money from large numbers of people. An important premise at work in these initiatives was that artists and the non-profits that engage them would have a more sustainable future if there were a broad base of renewable financial support from individuals at all income levels within their communities.

Pilot Team Example 1  Instead of: Arts Education Program XYZ is a partnership between Culver City USD and Organization ABC. Here’s some information about that program and the organization.  Molly is a parent in Culver City USD with a fifth-grader who loves to play the flute. Molly has been working with Organization ABC and Organization DEF to expand access to music education in Culver City USD. Here’s what she has done, and how the students benefit from the programs.

Pilot Team Example 2  Instead of: School District X has said it will cut all of its arts programs for 2012/2013 and is refusing to listen to reason.  School Site A in School District X has formed an innovative partnership with a local college, and is able to offer a Shakespeare program to its 8 th grade students. The school has seen dropout rates decrease for students participating in the program.

Communications Rollout 1.October/November: Identify two to three blogs, stories, Advocate Profiles or features from each Community and develop a rough schedule. 2.December-February: Develop a base of content on our site and foster relationships with local media outlets. 3.March onward: Conduct outreach to media outlets to investigate content-sharing or creating original content.

My Goals for Today  Gather input on the plan from you/answer questions.  Identify time-sensitive issues, dates, etc. in the five communities and put those on the calendar.  Identify content that might come out of the group.  Hear about the state of arts education within your communities, and what you hope to see happen within the next few months.