Mobile Beats Paper Check In Chase Carter Director of Communications Oklahoma State University Alumni Association
The Problem 88 Regional Chapters and Watch Clubs 88 Regional Chapters and Watch Clubs 750 events with 26,500 attendees in FY events with 26,500 attendees in FY12 Variety of event records Variety of event records – Online registration lists – Paper forms Bad database records for event attendance Bad database records for event attendance
A (Potential) Solution Mobile Check-In Form Mobile Check-In Form Available across multiple platforms and devices Available across multiple platforms and devices Instantly updatable Instantly updatable Automatic member thank you Automatic member thank you Excel reporting Excel reporting
Step One: Create the Form Basic iModules Form Basic iModules Form – First and Last Name – – Grad Year New Fields New Fields – Game Date – Location – ID Number Guess – Subscription
Step One: Create the Form Basic iModules Form Basic iModules Form – First and Last Name – – Grad Year New Fields New Fields – Game Date – Location – ID Number Guess – Subscription
Step Two: Customize Finish Page Customize greeting with school-related theme Customize greeting with school-related theme Share your check in socially Share your check in socially Advertise other promotions Advertise other promotions – Ultimate Fan Package – Membership Check in alert for other attendees Check in alert for other attendees Finish link Finish link
Step Two: Customize Finish Page Customize greeting with school-related theme Customize greeting with school-related theme Share your check in socially Share your check in socially Advertise other promotions Advertise other promotions – Ultimate Fan Package – Membership Check in alert for other attendees Check in alert for other attendees Finish link Finish link
Share a Check In Socially Use AddThis.com to add social sharing buttons Use AddThis.com to add social sharing buttons Facebook Facebook – Share a predetermined website – Customize logo and text below Twitter Twitter – Customize tweet, link and add #hashtag
Facebook Sharing Example
Twitter Sharing Example
Step Three: Customize E-Receipt Thank the user for attending your event Thank the user for attending your event Repeat items from finish page if desired Repeat items from finish page if desired Advertise other promotions if desired Advertise other promotions if desired – Membership – Donations – Events
Step Four: Publicize Create a short URL to provide volunteers Create a short URL to provide volunteers Include the link in appropriate communications Include the link in appropriate communications – s – Social Posts Print the link on signs, banners, tabletoppers Print the link on signs, banners, tabletoppers
Step Five: Reporting Pull an Excel report from iModules Pull an Excel report from iModules – Game reporting? Select just the date of the event Match with your database Match with your database – Look up those without ID number – Verify those who provided ID number – Update relevant data
Mobile Check In Results Tested with football game day events and watch parties in 2012 Tested with football game day events and watch parties in 2012 Logged 980 mobile check ins Logged 980 mobile check ins – 226 shares – 23 mobile memberships Separate form for on-site game day event Separate form for on-site game day event
Mobile Check In Drawbacks Still have to look up ID number Still have to look up ID number Some users frustrated with repetition Some users frustrated with repetition Some volunteers frustrated with change Some volunteers frustrated with change – Provide incentives to chapters, watch clubs for gathering check ins
Future Mobile Check In Uses Created a new form for non- athletic events Created a new form for non- athletic events New mobile- friendly forms will make creation easier New mobile- friendly forms will make creation easier Mobile login will pre-populate user data Mobile login will pre-populate user data
Mobile Beats Paper Check In Chase Carter Director of Communications Oklahoma State University Alumni Association u