Loras College Purple Mike Considine | Taylor Heinrichs Kraig Liske | Eric Theilacker

» Supplemental marketing strategies need to be designed and executed in order to increase the attractiveness of an event or reward program » Marketing activities should be aimed at developing stronger connections with the team » Marketing campaigns should emphasize the social aspects of attending an event » Adhere to the personal investment theory

» Partnership with “The Rebellion” to grow the group and create more excitement throughout the students » Implement a points program that emphasizes attendance to games and events » Implement different rewards creating student interaction and connections to the team

» Developed by row27 studios ˃Exclusivity with Paciolan » Used by universities, minor league, professional ˃Retention rate » “Connect real life with digital world”—Jason Cole ˃App » Sponsors » UNLVRewards.com UNLVRewards.com

» To gain student excitement The Rebellion will host a pre-game tailgate in Cox Pavilion » Partner with “Uncle Rico” » Swipe your Rebel Card and get points for attending » Must be apart of Rebellion to attend » Partner with campus food chains (Subway, Metro Pizza, Burger Studio…) to provide food » Fatheads given at a first come first serve basis at the Rebel Rally » Prizes raffled off 15 minutes before every game

» Individual rewards at every rally » Group rewards

» This program can lead to all sports » 6 other ticketed sports that need attendance help » Use basketball as incentive

» Rewards program and Rebel Rally will emphasize creating social pressure to attend games and events » Implementing a group rewards system at the Rebel Rally » Making membership to The Rebellion a requirement » Focus on game experience