Share Your Thoughts via Twitter: #aaftl Featuring Jason Dailey Director of Bing Evangelism at Microsoft Allison Kent-Smith Director of Digital Development.

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Presentation transcript:

Share Your Thoughts via Twitter: #aaftl Featuring Jason Dailey Director of Bing Evangelism at Microsoft Allison Kent-Smith Director of Digital Development at Goodby Silverstein & Partners Moderated by: Shane Santiago President & Chief Creative Officer at SBS Studios

Share Your Thoughts via Twitter: #aaftl Chicken or the egg? Which pushes the other, Creativity or Technology? How or why does technology help evolve creative brand storytelling? Talk about your favorite examples of where the line between a creative idea and technological innovation is blurred. Why are these your favorite?

Share Your Thoughts via Twitter: #aaftl

Share Your Thoughts via Twitter: #aaftl thewildernessdowntown.com

Share Your Thoughts via Twitter: #aaftl Adopting tech-think How can agencies think more like tech companies? Vice versa? What are creative technologists? Are they valuable to an agency’s make up? Talk about learning opportunities for creatives and agencies to get up to speed. (Through infrastructure, culture, or actual training, professional development and conferences.) Discuss acquisition, fostering internal education, or other models for getting up to speed digitally.

Share Your Thoughts via Twitter: #aaftl Collaboration models Talk about successful ways for “creatives” or “agency people” to collaborate with “digital people.” What agencies do this well? At what point should “technologists” be injected into the creative process? At the outset, during strategy? Before production?

Share Your Thoughts via Twitter: #aaftl Things to avoid What are some models that don’t work? Why? Should you take stock of your staff and re-hire? Why or why not? Talk about why “just making sure your brand is on Facebook” doesn’t mean you’ve addressed digital and social execution.