Live ROI Facebook Marketing Conference March 27, 2013.

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Presentation transcript:

Live ROI Facebook Marketing Conference March 27, 2013

2

Live ROI DATA MINDSET PLANNING FOR TANGIBLE OUTCOMES FROM THE OUTSET DATA RESPONSIVE ACTUAL IN-MARKET OPTIMISATION DATA INTELLIGENT REPORTING TO FEED THE NEXT PHASE DATA CAPABLE SPECIFIC ZenithOptimedia TOOLS

4 Changes how ZO allocates time, resources

Everything needs to be live and optimised ‘Spend on success’, test new innovations and continually adjust to maximize returns

6

89% of consumers find internet channels trustworthy sources and will seek online information to verify product recommendations from friends and family. Consumers trust their peers, family and friends 5X MORE than advertising Nielsen Buzz Metric % of consumers surveyed trusted information from someone they know and 70% trusted opinions of other consumers posted online, while only 33% trusted on-line ads Each week more than 3.5 billion pieces of content are shared on Facebook globally Value of Earned Media 7

PERFORMANCE Live insights from brand advocates DESIGN PERSONALIZATION UNIQUE SELF EXPRESSION

Ads, Promoted Posts Organic Earned Media ENGAGEMENT, SALES, AWARENESS ETC. TIME Paid Campaign Bursts Share of Voice Target Best practice – Evergreen 9

A framework to get better insights

Thank You

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