+ t How to create an easy and effective video Gerardo Robinson

+ Content Target of this presentation Market findings and Product/Service/Solution advantages Communication strategy Technical tools for creating a video

+ 1 Target of this presentation BEGINNERS PROFESSIONALS P-P- P+P+

+ 2 My product? - The market? = DATA AdvantagesEmotions Market findings and product/service/solution advantages

+ 3 Communication strategy IMPACT Profit Non-profit

+ 3 Communication strategy [creating a promotional video] What? How? Why? + Call to action

+ 3 Communication strategy [creating a promotional video] RECOMMENDATIONS Corporate image Well-selected illustrations (rights) Types (easy to read) Voice record (loud and clear) Be clear on the message

+ 4 Technical tools for creating a video RECOMENDATIONS 3 – 5 min Share via YouTube, Vimeo Size: 100 MB max.

+ 4 RECOMMENDATION Storyboard Technical tools for creating a video

+ 4 Storyboard

+ 4 PowerPoint Movie MakeriMovie KeynotePowerPoint Microsoft - PCApple - Macintosh Technical tools for creating a video

Create a presentation and add effects 4.2 Record 4.3 Add soundtrack and/or set backgrounds 4.4 Export Presentation 4.5 Import files to a video editing software 4.6 Export as a video Technical tools for creating a video

Create the presentation and add effects Technical tools for creating a video

Record Technical tools for creating a video

Add soundtrack and/or set backgrounds Technical tools for creating a video

Export presentation Technical tools for creating a video

Import files to a video editing software 4.6 Export as a video Tutorial source: Technical tools for creating a video

+ 4 Professional applications: After EffectsFinal Cut Technical tools for creating a video

+ Thank you. Gerardo Robinson