What in the world wide web do they want? Jean Anselmi Quit Victoria

The starting point quit.org.au  content  traffic ? unknowns

Recruiting participants Daily smokers Intending to quit Mid-lower blue collar No university level education Use computer Mix of internet experience Mix of gender

Review of internal data help others fighting cravings quitting options web stats calls

surgery Card sorting surgery Surgery

Card sorting

Surgery Know why you smoke

Focus groups with site map on a large screen –Given scenario –Selected category individually –Discussed choice as a group Scenario example You tried quitting 2 months ago but found yourself back smoking soon after. You would like to find ways that you can stop again and stay a non-smoker.You tried quitting 2 months ago but found yourself back smoking soon after. You would like to find ways that you can stop again and stay a non-smoker. Site map review

Individuals seated at computer –Given task –Encouraged to think out loud –Faces and cursor movements recorded Task example You would like to find out the major and immediate advantages of stopping smoking.You would like to find out the major and immediate advantages of stopping smoking. User testing

Six-month evaluation Low Task Completion Index (TCI) Increased uptake –QuitCoach –Quit packs Decreased queries

Conclusion Insights Improved services Statistical tools Platform