The JHU Alumni Council Strategic Plan 2008 – 2012 Mission why we exist Current Challenge Core Values what we believe Strategic Goals what we need to do to meet our current challenge Objectives specific areas where effort will be directed To enrich the alumni experience and foster beneficial relationships in the Johns Hopkins community Increase alumni awareness, engagement, and commitment Excellence Lifelong Relationships Lifelong Learning Inclusiveness and Diversity Global Citizenship Advocacy Johns Hopkins Pride 1.Increase involvement in alumni activities Increase focus on recent graduates Increase the number of and participation levels in events Increase the number of dues-paying members Expand online community Reward meaningful engagement 2.Foster lifelong intellectual and personal growth through Hopkins- sponsored programs Leverage technology via podcasts, KnowedgeNET, RSS feeds, inCircle, and other offerings Expand opportunities for faculty and alumni lectures and programs Expand travel programs 3.Develop meaningful relationship between students and alumni Increase alumni support of and involvement in student programs Increase student and alumni career development and mentoring opportunities and promote meaningful interactions Increase student grants and awareness of the application process Develop family programs Invest in technology to increase Alumni Council relevancy 4.Enhance the visibility of and expand the effectiveness of the Alumni Council Evaluate and modify Alumni Council structure and membership Maintain financial stability Build a reciprocal partnership between the Council and divisional alumni offices Develop new and improve existing programs Examine, evaluate and improve events Create a central calendar Create a transparent nominating process Encourage ambassadors role for Council members 5.Build a comprehensive communication strategy Leverage technology via podcasts, KnowedgeNET, RSS feeds, inCircle, and other offerings Communicate program offerings and opportunities more effectively Invest in technology Tailor communications to specific audiences 6.Turn alumni affinity into service and advocacy for Johns Hopkins Provide opportunities for volunteer engagement Encourage alumni philanthropy Enhance student recruiting Increase awareness of Johns Hopkins

Strategic Goal #1 – Increase involvement in alumni activities ObjectivesActionsHow Objective Is Measured 2008 Baseline Score 2009 Score Increase focus on recent graduates Homewood Young Alumni Reunion- 4 th year Welcome to our city events in 4 key cities # attendees Increase the number of and participation levels in events Regional chapter events remain popular Beyond chapters events (where no formal chapters exist) # events/attendees 180/~8,000 3/~ /~8,000 3/~120 Increase the number of dues-paying members Lifetime dues payment plan announced – special focus in marketing materials – 37% increase Annual dues payers – 13% decrease Track # lifetime payers Track # annual payers 1,073 15,450 1,470 13,330 Expand online community Launch of new alumni.jhu.edu web site Association Facebook Fanpage launched inCircle – data sync issues not resolved iTunes U launched – Fall 2009 – data not yet available Track average weekly “hits” Track “fans” Track new registered users Track content posting and “viewers 1, , ,490 2,595 1,717 NA Reward meaningful engagement No direct action taken on this objective On track Potential challenges Challenges identified Status Indicators

Strategic Goal #2 – Foster lifelong intellectual and personal growth through Hopkins-sponsored programs ObjectivesActionsHow Objective Is Measured 2008 Baseline Score 2009 Score Leverage technology via podcasts, KnowedgeNET, RSS feeds, inCircle, and other offerings iTunes U launched – late Fall 2009 alumni.jhu.edu web site Media Room # viewers and content posted 0No data Expand opportunities for faculty and alumni lectures and programs Mini-alumni college programs Homewood Reunion 2010 plans to highlight academic initiatives with departmental lectures Alumni Journeys faculty lecturers Regional chapter event faculty lectures # faculty featured 0 N/A N/A Expand travel programs Mini-alumni college programs Alumni Journeys programs # events/attendees 0 21/322 2/48 29/355 On track Potential challenges Challenges identified Status Indicators

Strategic Goal #3 – Develop meaningful relationship between students and alumni ObjectivesActionsHow Objective Is Measured 2008 Baseline Score 2009 Score Increase alumni support of & involvement in student programs Student Ambassador program expanded to all schools Devt’ & AR Student Interns Student Alumni Society (2010 launch) # ambassadors # interns # active members Increase student and alumni career development and mentoring opportunities and promote meaningful interactions Young Alumni Reunion Networking event inCircle/ Linkedin networking groups # participants # groups 075 Increase student grants and awareness of the application process Budget constraints do not currently allow further expansion # grants/# dollars86/ $68,170 94/ $70,960 Develop family programs Alumni Journeys Family trips Family oriented chapter events # trips # events Invest in technology to increase Alumni Council relevancy alumni.jhu.edu Phase I launched More focus on alumni leadership: web/magazine TBD On track Potential challenges Challenges identified Status Indicators

Strategic Goal #4 – Enhance the visibility of and expand the effectiveness of the Alumni Council ObjectivesActionsHow Objective Is Measured 2008 Baseline Score 2009 Score Evaluate and modify Alumni Council structure and membership Restructure complete, bylaws revised, multi-year transition plan in progress 2012 evaluation of new structure NA Maintain financial stability BoA affinity card contract renewal – delayed Annual dues payers – 13% decrease Lifetime dues – 37% increase Contract completion # annual dues payers # lifetime dues payers NA 15,450 1,073 NA 13,330 1,470 Build a reciprocal partnership between the Council and divisional alumni offices Central staff liaisons assigned to each division Additional strategies yet to be defined TBD Track collaborative projects Develop new and improve existing programs Corporate Alumni Groups Beyond Chapters Named speaker series – budget constraints Student Alumni Society (2010 launch) #groups/participants # events/participants # participants 0/0 3/~120 1/100 3/~120 Create a central calendar Central university calendar exists and is linked to Alumni Association calendar, functionality limited Create a transparent nominating process A&N committee has revised nomination templates, will now work on visibility strategies Encourage ambassadors role for Council members Roles and responsibilities clearly defined Orientation enhanced/resource web site in process project completion On track Potential challenges Challenges identified Status Indicators

ObjectivesActionsHow Objective Is Measured 2008 Baseline Score 2009 Score Leverage technology via podcasts, KnowedgeNET, RSS feeds, inCircle, and other offerings iTunes U launched – late Fall 2009 alumni.jhu.edu web site Media Room Launch of new alumni.jhu.edu web site Association Facebook Fan page launched inCircle – data sync issues not resolved iTunes U launched – Fall 2009 – data not yet available # viewers/content posted Track average weekly “hits” Track “fans” Track new registered users Track content posting and “viewers 1, , ,490 2,595 1,717 NA Communicate program offerings and opportunities more effectively Programs and events announced on multiple platforms: print/alumni web/Facebook/inCircle – reporting mechanisms for overall participation have not yet been developed Track overall alumni participation Invest in technology alumni.jhu.edu Phase I launched alumni.jhu.edu Phase II budget dependent inCircle data sync corrections budget dependent Track average weekly “hits 1,1804,490 Tailor communications to specific audiences No specific strategies yet identified On track Potential challenges Challenges identified Status Indicators Strategic Goal #5 – Build a comprehensive communication strategy

ObjectivesActionsHow Objective Is Measured 2008 Baseline Score 2009 Score Provide opportunities for volunteer engagement Not yet addressed Track # volunteers & volunteer “careers” Encourage alumni philanthropy Student philanthropy education initiatives in planning stages – not yet implemented Prominent link to “giving.jhu.edu” on new web site Track recent grad giving percentages Track online giving Enhance student recruiting Not yet addressed Increase awareness of Johns Hopkins Not yet addressed On track Potential challenges Challenges identified Status Indicators Strategic Goal #6 – Turn alumni affinity into service and advocacy for Johns Hopkins

“What you do speaks so loud that I cannot hear what you say” - Emerson “I consider it both a privilege and an honor to serve the University that has served me so well in my life” – Current Alumni Council member

LEADERSHIP DEVELOPMENT Capitalize more effectively on the personal and professional networks of our alumni leaders Increase the awareness and understanding of the importance of lifelong philanthropy among the alumni population Clearly define the roles and expectations of our alumni leaders (Alumni Council, regional chapter committee members, divisional alumni leaders, reunion committee members, etc.) Develop a robust and relevant orientation and training program to develop strong leadership qualities among our alumni volunteers Identify and engage new leaders

Johns Hopkins University Alumni Council Roles and Responsibilities Adopt the Alumni Association core values of excellence, lifelong relationships, lifelong learning, inclusiveness and diversity, global citizenship, advocacy, and Johns Hopkins pride. Participate faithfully and consistently in Alumni Council meetings and functions, regional alumni chapter events and other University functions. Participate actively in strategic and long range program planning to promote alumni awareness, engagement and commitment to the University. Enthusiastically communicate the mission and purpose of the University and Alumni Association to the wider alumni population. Support a strong relationship between the Alumni Association and current students. Serve actively on at least one Alumni Council committee. Remain constantly informed about the University and the Alumni Association’s mission, services, priorities and programs.

Recognize fellow alumni who are distinguished by their loyalty, professional achievement and community service. Assist current students and alumni in career planning, placement and transitions. Encourage highly qualified and diverse prospective students to attend Johns Hopkins. Develop strong working relationships with other Alumni Council members. Promote the University within one’s sphere of influence, whenever the opportunity arises. Support the Alumni Association through payment of alumni dues and encourage fellow alumni to do the same. Support the University through an annual gift commensurate with your personal circumstances and encourage other alumni to do the same.