 Identified a problem and a gap in the market from personal experience.  Worked towards a USP and design.  Identified a target market.  Created CAD.

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Presentation transcript:

 Identified a problem and a gap in the market from personal experience.  Worked towards a USP and design.  Identified a target market.  Created CAD (Computer Aided Design) after market research.

 The product is designed to prevent losing score during a tennis match.  There are two buttons in order to score a point each time you win or lose, you simply press a button on the device that is either in your pocket or attached to you shorts/skirt.

 Identified our target market as middle age/elder members of tennis clubs.  Showed them the design and colour range, and asked whether product would be of interest to them.  Feedback was positive; liked product would buy dependant on price.  Market is growing as many more people are playing tennis.  Competition are the non-portable score keepers manufactured by ‘EZ-Score’ and ‘Prodirecttennis.com’

 Identified USP as a ‘portable, durable and high quality score keepers for use during a tennis match/game situation.’  We acknowledged that the USP would need to be promoted and we decided that we would tap into major sports retailers.  We would start by increasing brand identity and product awareness by advertising to local clubs (target market).

 Business Name: Score Keepers  Products/Services: Portable/high quality score keepers.  Business Classification: Private Limited.  Plan for next 5 years: Launch internationally.  Company Values: High quality products.  Businesses Base: Hastings  Initial Investment: £10,000 from bank and £10,000 initial capital invested by ourselves.

Aims:  Increase brand identity.  Expand internationally.  Specifically isolate target market.  Create score keeping devices for other sports. Objectives:  Advertise in tennis clubs and shops windows.  Generate enough profit to expand.  Branch into major tennis tournaments e.g. Wimbledon  Successfully secure a considerable profit in order to afford market research into other sports and score devices.

 Private Limited Company (limited liability)  Flat structure business

 We would go to the banks to fund the sufficient start up money. We would invest in:  Rent for company base.  Starting up of the businesses accounts and website/ furniture for company base.  Prototype manufacturing.  Research into the most materials and product lifecycle.  Advertising.

 We will get a company in China to source and manufacture the product: Total expenditure per unit is broken down into:  Key ring – 4p  Plastic for casing (Polyethylene Terephthalate) - £1  Plastic for screen (Polyvinyl Chloride) – 15p  Electronics for device – 31p

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