Library Assessment Conference: Building Effective, Sustainable, Practical Assessment August 5, 2008 LibQUAL+ Lite: A New Model for Conducting Service Quality.

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Presentation transcript:

Library Assessment Conference: Building Effective, Sustainable, Practical Assessment August 5, 2008 LibQUAL+ Lite: A New Model for Conducting Service Quality Assessments That Both Minimizes Demands on Users and Maximizes Response Rates Presented by Colleen Cook Martha Kyrillidou Bruce Thompson

LibQUAL® Lite The measurement strategy we are about to describe, used in 'LibQUAL+ Lite,' could be used in ANY Web localsurvey with more than a few questions, to: (a)maximize response rate and (b)minimize burdens on respondents.

® LibQUAL+ ® Lite ® LibQUAL+ ® Lite is a survey methodology in which (a) ALL users answer a few, selected survey questions, but (b) the remaining survey questions are answered ONLY by a randomly- selected subsample of the users. Thus, (a) data are collected on ALL QUESTIONS, but (b) each user answers FEWER QUESTIONS, thus shortening the required response time!!!

® LibQUAL+ ® Lite Person Item BobMaryBillSueTed Service Affect #1 X X X X X Info Control #1 X X X X X Service Affect #2 X X Library as Place #1 X X X X X Service Affect #3 X X Info Control #2 X X Library as Place #2 X X

Median Completion Times in Seconds Across Administration Formats _______________________________________________________ Institution Format TOTAL _______________________________________________________ Long Form "Lite" Form _______________________________________________________

Percentages of Participants Who (a) Completed the Survey and (b) Met Inclusion Criteria Across Institutions and Administration Formats _____________________________________________________ ___ Institution Format TOTAL ______________________________________________________ __ Long Form 56.18% 35.26% 61.40% 51.07% 49.18% "Lite" Form 66.08% 51.44% 73.57% 60.54% 62.91% _______________________________________________________ _

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