ESOPs & Retirement: Communicating Account Value | Praxis Consulting 0 Get the Most Out of Your ESOP Effective ESOP Communications September 19, 2012 ESOPs.

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ESOPs & Retirement: Communicating Account Value | Praxis Consulting 0 Get the Most Out of Your ESOP Effective ESOP Communications September 19, 2012 ESOPs & Retirement: Communicating Account Value Alexander P. Moss, Principal Praxis Consulting Group, Inc.

ESOPs & Retirement: Communicating Account Value | Praxis Consulting 1 Goal Show different approaches to illustrating ESOP account value and its relation to broader retirement planning Discuss other questions about communicating ESOP value

ESOPs & Retirement: Communicating Account Value | Praxis Consulting Caution #1: Intrinsic Motivation Matters Most Good summary available in “Drive” by Daniel Pink and in his talk for an RSA Animate Video (Search on YouTube for “RSA Animate Drive Daniel Pink) Autonomy Mastery Purpose Community Research conducted by Daniel Pink, Adam Grant and others: 2

ESOPs & Retirement: Communicating Account Value | Praxis Consulting 3 Approaches to Estimating Future Account Value Lite (tastes great, less filling): Back of the envelope Intense –Utilize dedicated repurchase obligation model –Company-specific model – usually Excel Medium –Praxis generic ESOP & Retirement Planning Tool –Other tools you use? 3

ESOPs & Retirement: Communicating Account Value | Praxis Consulting Caution #2: Making Promises About the Future is a Bad Idea 4

ESOPs & Retirement: Communicating Account Value | Praxis Consulting Back of the Envelope Start with current balance Eyeball how much account will grow due to future allocations –This what we (company) are giving you (participant) –How much do you *want* it to become? Guesstimate future account value ranges at different compound growth rates –5%: double in 15 years –7%: double in 10 years –10%: double in 7 years –15%: double in 5 years 5

ESOPs & Retirement: Communicating Account Value | Praxis Consulting Formal Repurchase Obligation Tools Tools –Telescope: ESOP Economics –PERLS: Principal Financial –Others? Approaches –Forecast value for all –Individuals sit with finance personnel to run scenarios, e.g. Padilla Speer Beardsley –CFP on retainer 6

ESOPs & Retirement: Communicating Account Value | Praxis Consulting Company Specific Tools Lewis Tree Service Parametrix Others? 7

ESOPs & Retirement: Communicating Account Value | Praxis Consulting Praxis Retirement Planning Illustrator Sample xls worksheet 8

ESOPs & Retirement: Communicating Account Value | Praxis Consulting Praxis Consulting Group To learn more about us: praxisCG.com Alex Moss Linshuang Lu 9