Gatorade Growing the Business.

Slides:

Advertisements

Similar presentations

Amount of time average American child spends in front of electronic screens in one day? __________ How long is television on each day in a typical American.

Advertisements

TASKS SPRING, 2011 The Wide Wide World of Sports.

College and Amateur Sports

Nicole Clark Caitlin Rich. History of Gatorade 1965: A university of Florida assistant coach asked why the players were being affected by heat and heat.

Morgan Stonebridge, Tilden Blair, Eric Serpico, Alex Watsik.

ANALYSIS SUMMARY o Japanese manufacturer of:  ATV and Motorcycles  Automotives  Marine Motors o Japans second largest manufacturer of small cars and.

GATORADE. BACKGROUND INFORMATION INFORMATION o First made in 1965, for the University of Florida football team (BOOOO!!!!) o Developed to replace fluids.

The History of Sports/Energy Drinks By Judah Dean Abbey.

Market analysis  Objective: Monster energy drink will provide the needed energy boost you need for you on-the-go young teens.  Strategy Statement:

Marketing Co-Op. paid identified sponsor Any paid form of non- personal promotion of ideas, goods, or services by an identified sponsor.

22 / 03 / 2003Cadbury Schweppes2 Cadbury Beverages: Cadbury Beverages: a division of Cadbury Schweppes PLC, a major soft drink and confectionery marketer.

INTRODUCTION Cadbury Beverage Inc.is the beverage division of Cadbury Schweppes PLC. Cadbury Schweppes PLC, in 1989, had $4.6 billion of worldwide sales.

The Soda Industry Brought to You By: Heather Terry Bernie Melchor

Energizer Frog “Leap into Action” Katie Morehead, Katie Caruso, Courtney Kenyon & Anna Stevens.

Sport Management: Principles and Applications Chapter 4 Professional sport.

10 STEP Marketing Plan for GATORADE

US Beer Business Continues Decline Written by: James B. Anrndorfer, Adage.com Presented by: Adrianne Johnson.

THE MAGAZINE BUSINESS. Magazine Revenues  56% advertising  44% circulation  Most circulation by subscription  56% advertising  44% circulation 

PepsiCo Incorporated Adriane Payn Aimee Renfro Clinton Eastman Scott Blankenship.

BA 4700 MARKETING MANAGEMENT L.P.CHEW. Industry Background Rapidly Growing, Highly Profitable More than 200 types of energy drinks available in U.S. $3.

PUMA Golf Doron Tamari Kim Fishman Jacob Grill-Abramawitz.

SEM A - Marketing PE - Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. PI - Explain.

Using the Trivia Game Template Copy the PowerPoint presentation to your hard drive.Copy the PowerPoint presentation to your hard drive. Open the file.

The act of starting out a business or organization by taking risks to create a profit.

SLAP SHOT SPORTS DRINK CAL DEARTH & PAT DEVLIN. BACKGROUND.

SEM A - Marketing PE - Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. PI - Explain.

Project By: Andrea King Ashley Dawson David McBride John Morey Kenny Smith.

GATORADE Corporate Overview. How Gatorade came about: – A University of Florida assistant coach wondered why his athletes where not performing at their.

Olympics Sports Biz Project Brenda Dueñas, Kelley Tarver, Stuart Vaughan, Valerie Gutierrez.

RJF DRINK REPORT BALLIN’. MARKET BACKGROUND Sports Drinks rehydrate people while they exercise by replenishing electrolytes. Lots of people partake in.

PIGGY BANK AMERICA.COM EXECUTIVE SUMMARY Prepared By Farahmand M. Kalayeh November, 5 th 2006.

Chris Demarest Josh Marty Richard Wiekel Tucker Dowd.

Distribution Concepts Ability of consumers to gain access to products in a timely and convenient fashion Moving product from producer to consumer via.

Colgate By Connor Morrison & Pei Zhang. About Colgate Core Values - caring - global teamwork - continuous improvement Founded in 1806 Colgate-Palmolive.

A V O N the company for women Final Presentation December 6, 2010 Jen Callaghan J.R. Longino Rasa Navickaite Meghan Quinn Lia Torre.

Importance of Sports and Entertainment Marketing.

Food Marketing. Family Influence on Food Choices Family is the major influence on the food choices and habits of its members. Starting as children due.

SPORTS MARKETING.

Analyzing Influences on Health

INTRODUCTION Gabby Garcia, April Matute, Nick Lund Purpose of presentation: Introduce our product Fierce to all consumers by providing information Overview.

Chapter 7 Branding Branding is a name, word, or words, symbol, or design that identifies an organization and its products. A brand name can also be a “trade.

Hotel Pattee Ian Todd, Tom Graeve, Jordan Wilson, Kristen Gerhardt.

1.01Intro. to Sports and Entertainment Marketing.

Sports & Entertainment Marketing Management Minot High School.

Marketing identify, anticipate & satisfy consumer wants and needs - profitably Overall Aim of Marketing:

Ravindra Kumar Roll No.-105 B PepsiCo’s Youngistaan Campaign.

SEM A - Marketing PE - Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. PI - Explain.

Marketing 301. Kisses For Health by: The Kiss  HERSHEY’S History  Company Description  Strategic Planning & Focus  Goals  SWOT Analysis  Competitors.

1.02 Discuss the impact of sports and entertainment marketing on the economy.

Written by: Stacey Orr Georgia CTAE Resource Network 2010.

Hype Replenish Your Energy. By Cleo Papadopoulos & Lauren McIntire.

SEM A - Marketing Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. Explain the nature.

SEM A - Marketing Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. Explain the nature.

The Importance of Branding brands Sports organizations and companies strive to develop strong brands to differentiate themselves from one another. (Ex.

PE - Understand promotional channels used to communicate with targeted audiences. PI - Explain advertising media used in the sport/event industries.

W HAT IS AN ADVERTISEMENT ? Write down your definition on a piece of paper. Definition: Something that is trying to influence a person to “buy” a product,

Do Now Opening Act – Page Product Marketing Strategies.

PI - Explain advertising media used in the sport/event industries.

Ethical Issues in Marketing to Children

Sports & Entertainment Marketing

What is an advertisement?

Bowling Centers Near-Perfect Score.

PI - Explain advertising media used in the sport/event industries.

Survey Have you ever tried a food product because you liked the commercial? Have you ever taken your family to a fast food restaurant that you wanted.

SEM A - Marketing Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. Explain the nature.

The Value of Sports and Entertainment

Energy Drinks Generated the Most Revenues

Advertising to Children

Soon to Be Americans’ Top Beverage Choice

Presentation transcript:

Gatorade Growing the Business

Executive Summary History Market Share New Target Areas Children under 18 Non-athletes Generate Greater Revenue

Gatorade Current State 1965 University of Florida 1967 Florida Gators win first Orange Bowl – attributed to proper hydration 1969 enters the NFL with the Kansas City Chiefs 1987 The Gatorade “Dunk” is born 1991 Celebrity endorsements begin – Michael Jordan

Current Strategy Target Market Athletes Males 18 to 24 Focused on “Point of Sweat”

Getting to Market TV Ads /ESPN Sports Venues – cups, coolers, billboards Sports Magazines Limited Radio Sponsored Events Celebrity Endorsements High School “Athlete of the Year”

Current Market Facts Part of PepsiCo Control 80% - 90% of Market Share in North America 1.5 Billion dollar brand Competition Powerade (Coke) Private Label Isotonic Sports Drinks Water

Current Market Current market concentration is on males Weaknesses Non-athletes Youth market

View of Future State Create Brand Loyalty New Market Younger generation Increase market share New Market Non-athletes

How Do We Attract Youth? Parenting Magazines Kids Magazines Emphasize health benefits of the active child Kids Magazines Sports Illustrated for Kids, Seventeen, etc. Internet Pop Ups / Websites Nick Jr., Discovery Kids, Disney TV Ads on Kids Programming

Target Youth Endorsements appealing to the younger child Dora the Explorer, Sponge Bob Video game background banners Form strategic partnerships with other companies, Ex. EA Sports Continue celebrity endorsements aimed at pre-teens/teens Derek Jeter Mia Hamm

Supporting Facts Current National Trend is to Decrease Childhood Obesity Overweight children – 9 million (3x that of 1980) Children dehydrate faster that adults Instill brand recognition at an early age Studies show taste promotes more consumption with kids

Attracting a New Market Non-Athletes Home Improvement Contractors Do-It-Yourselfers Construction Workers

How Do We get There? TV Ads (Construction Field) Sponsorships on Home Improvement Shows Trading Spaces Monster House Vending Machines Lowes / Home Depot

Getting There Celebrity Endorsements Trade Shows Ty Pennington Amy Wynn Trade Shows Strategic Partnerships Construction Vests/Green Shirts Gatorade Coolers

Supporting Facts Home Improvement Industry – 64 Billion High Ratings for Home Improvement Shows Discovery Channel The Learning Channel

Conclusion Economical Effective Growth Untapped Market Segments Younger Generation Non-Athletes Longevity of the Brand

Questions?