AMTA 2013 Massage Therapy Profession Research Report AMTA Executive Director Shelly Johnson

Let’s talk about this industry intelligence and what you’re seeing in your school.

Massage school success is determined by: Economy Business environment Consumer demand for massage therapy Ability to adapt to change Attracting Students

Discussion Question: What are you doing to attract students to your program? Attracting Students

Average student is now 31 54% of students are 30 or younger 20% of students are Supporting Younger Students

19% of massage therapy students don’t finish Supporting Younger Students

Discussion Question: What is your school doing to help younger students succeed in school? Supporting Younger Students

14% of schools said finding qualified teachers was a challenge 26% said they had trouble hiring instructors Teacher Retention

46% of schools provided instructor benefits, compared to 53% last year Schools that provided benefits increased them: 88% provided medical insurance compared to 86% last year 86% provided retirement services compared to 76% last year 79%provided dental insurance compared to 76% last year 69% provided life insurance compared to 56% last year Teacher Retention

Discussion Question: What is your school doing to provide benefits to recruit and retain qualified instructors? Teacher Retention

Schools reported increasing business course offerings 91% of schools now offer job placement service for grads Business Skills for Success

Discussion Question: What greater business skills, if any, are needed to help recent grads succeed? Business Skills for Success

Thanks for being a part of our AMTA Schools Summit dialogue! Download a copy of this report at amtamassage.org/schools