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Chief’s and Ray’s Store Analysis Where you are Sales and customer count are down Where you want to be 35% market share How we get there Portfolio of solutions that align with your mission statement: “ Delight customers with great food and experiences.”

Independent Grocer’s Value Proposition

The Competition Cost LeadershipDifferentiation Cost-FocusFocused- Differentiation Scope of Advantage Type of Advantage Differentiation Low Cost Broad Narrow

Your Store’s Demographics Store Families in Motion Pastoral Pride Family Unions Struggling Societies Median IncomePopulationGrowth % 52.0%13.6%$47,4789,0006.5% % 40.1%6.6%$43,01218,3820.3% % 35.2%12.0%$40,75710, % % 35.1%4.0%$41,9419, % % 25.2%4.0%$38,8164,3101.8% % 23.7%25.1%$48,2068, % % 22.9%2.0%5.7%$46,03212,4744.6% %47.1%$48,3676,0377.9% % 2.3%18.4%16.4%$36,46744, % % 2.3%9.8%25.0%$32,87245, % % 2.2%19.1%22.0%$37,27745, % % 0.6%6.5%46.2%$29,98826, %

One Size Fits All Strategy: A Faulty Solution

Targeting Families in Motion Kyle and Hannah Website Recipes Grocery List Builder Low Cost Meal Planner “Ready-to-Go” Meat Hot n Ready Meals Salad and Olive Bars High Cost Expanded Deli Local Police Kid-friendly activities Moderate Cost “Stranger Danger” Day “Being able to find quick and nutritious meals for my family is my biggest priority when grocery shopping.” -Kelli  Younger Couples  Have Children  Outdoorsy  Blue Collar 

Targeting Pastoral Pride Bill and Marge Customer Service Equipment Low Cost Wild Game Processing Fresh Produce Nutritious Facts Name and Taste Low Cost Produce Labeling Once a week 65 or older 5% discount Low Cost Senior Citizen Day “The extra service is worth the extra dollar I pay at the smaller companies.” -Carroll  Sportsman  Retirement Age  Value Shoppers  Slow Tech Adapters 

Targeting Family Union “I will always choose the store that has short lines and friendly, knowledgeable workers.” -Richard Holidays Food Selection Bi-Lingual Announcements Low Cost Latin Heritage More Personable Express Lane Low-Moderate Cost Front End Training Tech Suave Value Seekers Low Cost Mobile Coupons  Middle-Aged  Live in Suburbs  Trend Seekers  Hispanic and Caucasian

Targeting Struggling Societies Ads Bus Pass Announcements Moderate Cost Promote Bus Stop Sales around Payday Government Subsidies Low Cost Targeted Routine Sales Educating Budgeting Low Cost Smart Shoppers Class “Not having a car, it’s really convenient being able to get to the grocery store by bus.” -Candise  Single  Middle-Aged  Low Income  High Unemployment 

Store Specific Implementation Approaches Chief Increase Front End Training Wild Game Processing Deli Expansion Ray’s Smart Shopper Class Promote Bus Stop Routine Targeted Sales

What Our Plan Means For Your Stores Stronger customer relationship in the current market place Improved customer experience through quality food and service Greater convenience for customers Increased sales and customer growth using strategies that uphold your mission statement

“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” -Jeff Bezos, CEO Amazon.com

Resources Special thanks to Brittany Doise!

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