Chris DeJon, Kaitlyn Harbin, Ray Chiu

 US regulations from liquor spots  commercials  Increasing trend of adult- themed ads  How financial crisis effects advertising  Ads have become deceptive, unethical, and portray a poor image

 From 1948 to 1996, no TV station or network, local or national, accepted liquor ads  November 1996, council dropped a voluntary ban  Liquor spots started appearing on local cable systems two years later, followed by national cable channels.

 December 2001, NBC tried to bring liquor commercials onto national broadcast programs  Required for spots to promote “responsible drinking” to be followed by product commercials  November 2007, liquor ads have been limited to appearances after 11 p.m.

 Grammy Awards marked first time in years liquor ads ran in prime time on network-owned stations.

 More liquor ads are now on front and back pages of magazines.  Adult-themed companies have become more suggestive.

 A year ago, no broadcast TV group would have agreed to run distilled-spirit ads. In the last few months, nearly everyone has considered it.distilled-spirit ads  Number of distilled commercials tripled from 2001 to 2007

“Given the economy, there are publishers and media outlets that are doing what they have to to survive.”  NBA rescinding bans on courtside ads  Google and Facebook now allow liquor ads on their websites  Billboard operators have allowed more strip clubs to hawk their establishments on roadside signs

 Liquor advertising on cable grew from nearly 2,000 ads costing $5 million in 2001 to nearly 47,000 ads totaling $122 million in 2005.

 Fighthangover.blogspot.com Info Fighthangover.blogspot.com  Fighthangover.blogspot.com Stats Fighthangover.blogspot.com  Commercial I Absolut Vodka Commercial I  Commercial II Skyy Vodka Commercial II