Saturday, 6 September 2014 Presented by Gerard Byrne B Com FCPA FAIM Volunteering North Queensland Townsville City Council

Gerard Byrne Chair, Townsville Lifelong Learning Strategic Leadership Group Company Secretary, Northern Fury Presenter, Volunteering North Queensland

Marketing for Community Organisations 2013 Major Trends Competition Global Impacts Social Media

Marketing for Community Organisations 2014 What is marketing? Marketing is the process by which you examine the world in which you operate - that includes your customers, your competition (or other similar groups to yours) and what you have to offer. Source:

Marketing for Community Organisations 2014 What is community marketing? Marketing is about the entire breadth of experiences people have with your group and the way in which people perceive your organisation- from promotional material to correspondence, to dealing directly with staff, members or volunteers. Source:

Marketing for Community Organisations 2014 Marketing, Promotion, Advertising Marketing – Why Promotion - How Advertising - Techniques

Marketing for Community Organisations 2014 Marketing Goals? Achieve organisation’s goal Awareness and recognition Attract and retain members Attract support Grants, Support, and Sponsorship

Marketing for Community Organisations 2014 Challenges? Time and commitment Resources and expertise Competition Internal Changes External Challenges

Marketing for Community Organisations 2014 Challenges? h-94 h-94 mDt0 mDt0

Best Community Marketing Resources

Thank You Gerard Byrne